SEOUL, November 09 (AJP) - Samsung and Hyundai Motor Group, two of South Korea’s industrial flagships, are cozying up for the next phase of AI development as their partnership expands from chips and batteries into robotics and intelligent machines.
Samsung hosted its first “HMG Appreciation Day” at its Seocheon training center in Yongin, south of Seoul, on Monday. The gathering brought together 177 people, including senior executives and their spouses from both groups.
Samsung Electronics Vice Chairman Jun Young-hyun and Hyundai Motor Group Vice Chairman Chang Jae-hoon led the event, an unusually large gathering aimed at strengthening ties between the two conglomerates.
The business logic is increasingly clear: vehicles and robots need more computing power, sensors and sophisticated electronics, bringing Samsung’s component technologies closer to Hyundai’s mobility and manufacturing operations.
“Hyundai Motor Group's innovative vision for future mobility and Samsung's technological capabilities, spanning components to finished products, can open up new possibilities,” Jun said in his welcoming remarks.
Chang said cooperation was expanding beyond automotive electronics, audio systems and batteries into robotics and energy.
Samsung showcased automotive semiconductors, solid-state batteries, camera modules and next-generation vehicle displays, highlighting potential applications as Hyundai develops autonomous driving technology and software-defined vehicles whose functions can evolve through software updates.
The relationship has deepened since Samsung Electronics Chairman Lee Jae-yong and Hyundai Motor Group Chairman Chung Eui-sun met twice in 2020 to discuss next-generation electric vehicle batteries and other technologies.
Samsung SDI subsequently secured its first agreement to supply electric vehicle batteries to Hyundai Motor in 2023.
The next opportunity is physical AI — artificial intelligence that enables robots, vehicles and other machines to perceive their surroundings and act in the real world.
For Samsung, closer ties offer opportunities to supply the chips, batteries, displays and sensors those machines require. For Hyundai, the partnership provides access to technologies that could support its expansion beyond conventional vehicles into autonomous mobility and robotics.
The latest gathering gave that expanding commercial relationship a more personal dimension, bringing executives and their spouses together as the two groups explore where their technologies can work together.
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