​Shinsegae heir unveils world's first self-driving smart shopping cart

By Park Sae-jin Posted : March 29, 2018, 17:51 Updated : March 29, 2018, 17:51

[Courtesy of E-Mart]


SEOUL -- Acting his reputation as a well-known tech-savvy early adopter, the de facto head of South Korea's retail conglomerate Shinsegae unveiled "Eli", an autonomous smart shopping cart under development, through his Instagram on Thursday.

The smart shopping cart made its sudden debut in cyberspace a day after group vice chairman Chung Yong-jin said at a job fair in Seoul that he would develop a shopping cart with innovative features to provide easy shopping experiences.

Chung claimed Eli would be the world's first autonomous smart cart. Eli will be ready at E-Mart Traders, Shinsegae's mega-sized discount store chain, and Starfield Hanam, a gargantuan shopping mall complex in a satellite city of Hanam, in three years, he said.

The features of Eli were introduced in a one-minute video uploaded onto Chung's Instagram that showed a cart following shoppers along the aisles of products, directing shoppers to products they searched through the cart's smart display. It can also provide information on discounted products.
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