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  Hyundai Mobis Showcases Braking, Steering Tech at Sweden Winter Test Site Hyundai Mobis is using the deep winter conditions of northern Europe to strengthen its push into the global auto market. The company said Tuesday it is holding a technology demonstration for global customers at its winter test site in Arjeplog, Sweden. The event has been under way in stages since Feb. 27 local time. About 100 representatives from more than 10 customers in Europe and North America are expected to visit. European automakers on site are known to be showing interest in Hyunda March 3, 2026
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  Korean Industry, Banks Brace for Prolonged Middle East Turmoil After Strait of Hormuz Closure The U.S. and Israeli attacks on Iran are raising the risk of prolonged turmoil in the Middle East, putting South Korean industry on alert. With the Strait of Hormuz now blocked, disruptions to supplies of crude oil and liquefied natural gas, as well as air and sea logistics, have become more likely. A prolonged conflict could also weigh on exporters that have been posting a string of trade surpluses. Major companies including Samsung, LG and Hanwha have activated emergency response systems March 3, 2026
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  Pirelli Names Dario Marafuschi Head of Motorsport Unit Pirelli has appointed Dario Marafuschi to lead its motorsport business unit, succeeding Mario Isola. Marafuschi began the role on March 1 and will report on business progress to Giovanni Tronchetti Provera, executive vice president in charge of sustainability, new mobility and motorsport, as Isola did. Isola will support the transition through July 1 to ensure a smooth handover, then leave the company for a new professional challenge. Marafuschi joined Pirelli in 2008 and has extensive March 3, 2026
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  Korea Auto Journalists Association Names Ryu Jong-eun of SamproTV as New President The Korea Auto Journalists Association said Tuesday that Ryu Jong-eun, a reporter at SamproTV elected as its 12th president, has begun his term this month. The association said Ryu was the sole candidate during its nomination period, held from Dec. 29 to Jan. 5. He was elected at the association’s annual general meeting on Feb. 5 at the Korea Transportation Safety Authority’s Automobile Safety Research Institute in Hwaseong, Gyeonggi Province. His three-year term runs from March 1, 2026. March 3, 2026
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  TV Host Choi Eun-kyung Says She Gave Up on Becoming an English Teacher TV personality Choi Eun-kyung, who began her career as an announcer, has explained why she abandoned her plan to become an English teacher. Choi appeared on the Tuesday guest segment of KBS 1TV’s current affairs and culture program “Morning Forum” on Tuesday. She said she studied English education at Ewha Womans University but ultimately chose a different path, first joining a foreign company and later switching to broadcasting. “I didn’t go to a teachers college because I wanted to b March 3, 2026
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  Hyundai Motor Group releases video showcasing unmanned firefighting robot Hyundai Motor Group said it released a video on its YouTube channel on Tuesday introducing unmanned firefighting robot technology it developed with the National Fire Agency. Titled “A Safer Way Home,” the video presents the robot as a next-generation firefighting solution designed to be deployed first at high-risk disaster sites where people may struggle to enter because of collapse risks, extreme heat, explosions, smoke and toxic gases. Hyundai and Kia built the robot in collaboration wi March 3, 2026
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  Comedian Kim Young-hee Says Husband Turned Down College Coaching Job, Took Secret Loan Comedian Kim Young-hee has spoken publicly about her married life. A March 2 episode of KBS2’s “Malja Show,” a special focused on family breadwinners, featured guests sharing concerns carried by those who have long supported their families. Kim introduced what the program described as a common worry among breadwinners: “As a child, I was a devoted son to my parents, and after marriage, a father to my children. I’ve carried burdens my whole life. When will I be able to put them do March 3, 2026
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  Hyundai Glovis to Showcase Physical AI Logistics Automation at AW 2026 Hyundai Glovis said Tuesday it will take part in the 2026 Smart Factory and Automation Industry Expo (AW 2026) to showcase its logistics automation capabilities based on physical artificial intelligence. AW 2026, which opens Wednesday at COEX in Seoul’s Gangnam district, is the country’s largest smart factory and automation industry exhibition. Hyundai Glovis will set up a booth in the event’s smart logistics pavilion and present an automated logistics environment that links the full pr March 3, 2026
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  Audi Korea Names Lee Gyu-hee as Head of Marketing Communications Audi Korea said Tuesday it has appointed Lee Gyu-hee, an executive director, as its new head of marketing communications. Starting Tuesday, Lee will oversee the company’s overall marketing, including brand strategy, marketing communications, digital and content strategy, and customer experience, Audi Korea said. Audi Korea described Lee as a brand strategy specialist with broad experience across global automotive and performance brands. At Volkswagen Group China, he held key leadership March 3, 2026
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  Actress Ji So-yeon Apologizes for Posting Japan Trip Video Ahead of March 1 Holiday Actress Ji So-yeon has apologized after drawing criticism for uploading a Japan travel video to her personal YouTube channel a day before the March 1 holiday. On March 2, Ji wrote on social media that she was taking “the many opinions” about the Japan trip video posted in late February “very seriously.” She said the video documented a trip taken on Feb. 11, but added, “It was entirely my fault that I did not think deeply enough about the meaning of the timing of the post.” Ji also said March 3, 2026