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Hyundai Sponsors ASEAN Hyundai Cup, Southeast Asia's Largest Football Festival Hyundai Motor Company announced that the ASEAN Hyundai Cup, Southeast Asias largest football festival, kicked off on July 24 in Phnom Penh, Cambodia, at the Morodok Techo National Stadium.Founded in 1996, the tournament has been renamed the ASEAN Hyundai Cup following Hyundais first participation as a title sponsor this year. It is the most prestigious national football competition in Southeast Asia, held every two years, and in 2024, it recorded a cumulative viewership of over 540 million across TV and digital streaming platforms.This years tournament runs from July 24 to August 26, featuring intense competition among national teams from 11 ASEAN countries, including Vietnam, Indonesia, Thailand, and Malaysia, all vying for the championship.Hyundai Motor recognizes football as a powerful platform that connects people and spreads positive values such as challenge, passion, and teamwork. The company has been actively sponsoring various tournaments and clubs.Through global partnerships, including the FIFA World Cup and Copa Libertadores, Hyundai aims to promote the values of unity and solidarity in sports while providing customers with a unique brand experience and fulfilling its corporate social responsibility.The sponsorship of the ASEAN Hyundai Cup is significant as it offers Hyundai a strategic opportunity to engage with the Southeast Asian football ecosystem. The company plans to resonate with local fans and convey a brand message that encompasses diverse countries and cultures.To reflect this purpose, Hyundai is launching a promotional campaign and marketing program under the slogan Hyundai, Driving ASEAN as One.On digital channels, Hyundai will showcase content in collaboration with popular influencer Arkan Dika, symbolizing ASEANs cheering culture and the energy of the younger generation. Following the release of a main film featuring Arkan Dika on July 7, additional social content featuring him will be distributed during the tournament. Arkan Dika previously generated millions of memes on global social media with his cheering performance at an Indonesian traditional boat race last year.During the tournament, a participatory campaign will allow fans to decorate their personal vehicles with stickers. Free stickers reflecting the culture and enthusiasm of various Southeast Asian countries will be distributed to football fans at offline dealer networks and stadium fan booths. Vehicles adorned with these stickers are expected to serve as mobile platforms promoting the ASEAN Hyundai Cup.Prior to the tournaments opening, a trophy tour visited major countries, including Thailand, Malaysia, Vietnam, and Indonesia, providing numerous fans with the opportunity to see the championship trophy up close. After the tournaments commencement, Hyundai is actively fulfilling its role as a title sponsor through various activities, including stadium branding, a kids escort program, and broadcast graphic exposure.During the tournament, Hyundai will offer various purchase promotions, including down payment support and special discounts for customers who buy vehicles. Additionally, events for group match viewings at dealer showrooms, official merchandise giveaways, and prize draws for opportunities to attend the finals will enhance customers brand experience.Meanwhile, Hyundai plans to officially sponsor a total of 10 tournaments, including club, U-23, and womens competitions organized by ASEAN UNITED FC, through 2028, including its participation as a title sponsor for the ASEAN Hyundai Cup.* This article has been translated by AI. July 26, 2026 10:16 -
Chinese shipbuilder delivers world's first solar-powered carrier to Korea SEOUL, July 23 (AJP) - A Chinese shipbuilder has delivered what it says is the world’s first 10,000-car-class vehicle carrier equipped with a solar power system to South Korea, Chinese state media reported Thursday. Guangzhou Shipyard International (GSI) recently held an online signing ceremony with China Shipbuilding Trading Co. to deliver the vessel to Korea Ocean Business Corp. (KOBC), according to Chinese media outlets including the Global Times. The vessel is a liquefied natural gas dual-fuel pure car and truck carrier capable of carrying 10,800 vehicles. It can run on both fuel oil and LNG. Chinese media said it is the first 10,000-car-class vehicle carrier to be equipped with a solar power system. The vessel has a shaft generator and a solar power system with a maximum output of 200 kilowatts, designed to improve energy efficiency and reduce emissions. Based on 5.5 to 7 hours of sunlight per day, the system can generate about 1,000 kilowatt-hours of electricity daily. The ship was jointly designed by GSI and the Shanghai Merchant Ship Design and Research Institute. It measures 230 meters in length and 40 meters in width, with a maximum speed of 19 knots. The vessel is expected to be chartered by Hyundai Glovis and deployed on routes connecting Asia with Southeast Asia, North America and Europe. July 23, 2026 16:33 -
Crocodile discovery renews scrutiny of Korea's exotic pet trade SEOUL, July 23 (AJP) - A crocodile pulled from a stream in Yeoju has been identified as a critically endangered Siamese crocodile, adding to a series of crocodile discoveries in South Korea over the past two years and renewing scrutiny of the country's exotic pet trade. Firefighters captured the 50-centimeter reptile from Soyang Stream on July 18 after a passerby reported what appeared to be a pet crocodile swimming in the water. Rescue crews netted the animal within about 30 minutes without injuries. Yeoju City later asked the National Institute of Biological Resources to identify the species using photographs and video taken after the capture. The institute concluded that the reptile was a Siamese crocodile (Crocodylus siamensis), a freshwater species native to Southeast Asia that is listed in Appendix I of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), the treaty's highest level of protection. Once found across Thailand, Cambodia, Laos and Vietnam, Siamese crocodiles are now among the world's rarest crocodilian species after decades of habitat loss, hunting and hybridization. International commercial trade in wild-caught animals of the species is prohibited under CITES. The crocodile is being housed at a temporary animal shelter operated on behalf of Yeoju City while officials search for its owner during the legally required 10-day public notice period. If no owner comes forward, the animal is expected to be transferred to the National Institute of Ecology in Seocheon, South Chungcheong Province, for long-term care. The discovery follows several unusual crocodile incidents in South Korea in recent years. In February 2024, two dead juvenile crocodiles measuring about 30 centimeters each were found beside a trash pile near a shopping complex in Incheon. The National Institute of Biological Resources said they were believed to be either Siamese crocodiles or saltwater crocodiles, both species protected under CITES. Six months later, a 60-centimeter crocodile carcass, believed to be either a New Guinea crocodile or a saltwater crocodile, was discovered on a roadside in Sacheon, South Gyeongsang Province. Another reported sighting in Yeongju, North Gyeongsang Province, in June 2023 prompted an extensive search after witnesses reported seeing what appeared to be a crocodile in a stream. Authorities found no animal or physical evidence confirming the sighting. Police are investigating how the Yeoju crocodile ended up in the stream, including whether it escaped from private captivity or was deliberately abandoned. Under South Korean law, possession, trade or release of internationally protected wildlife without proper authorization may result in criminal penalties. Experts say South Korea's climate makes it unlikely that crocodiles released into the wild could survive long enough to establish a breeding population. Even so, the repeated discoveries have raised concerns about the illegal trade and abandonment of exotic reptiles, as authorities continue investigating how protected species are entering the country. July 23, 2026 13:45 -
LG Electronics Expands Antimicrobial Material Production to Meet Global B2B Demand LG Electronics is expanding its business-to-business (B2B) functional materials sector by establishing production lines for antimicrobial and coating materials in Vietnam. The company aims to respond to changes in orders and delivery schedules from global clients by diversifying its production bases between Changwon, South Korea, and Haiphong, Vietnam.Recently, LG Electronics announced the start of production for its glass powder-based functional materials, LG PuroTec and Easy-Clean enamel, at its Haiphong facility.The Haiphong production line spans approximately 3,200 square meters and has an annual production capacity of 2,000 tons. When combined with the existing 4,500-ton production line at LG Smart Park in Changwon, LG Electronics total capacity for functional materials will increase to 6,500 tons.The launch of the Haiphong line represents a 44% increase in LG Electronics annual production capacity for functional materials.Using the production systems in Changwon and Haiphong, LG Electronics plans to expand its supply to North America, Europe, China, India, and Southeast Asia. The strategy includes diversifying production locations to shorten transportation times and quickly adapt to fluctuations in clients production schedules.The Haiphong plant has automated about 80% of its processes, from raw material input to melting, cooling, grinding, packaging, and shipping. It employs precise temperature control technology to minimize temperature variations in the melting furnace and maintain consistent product quality.LG PuroTec is a material that reduces contamination from bacteria and mold when added in small amounts to plastics, paints, and rubber. It can be applied not only in home appliances but also in construction materials, sanitary products, food packaging, and medical equipment.Easy-Clean enamel is a coating material that applies a glass-like ceramic layer to metal surfaces. When used in ovens and microwaves, it allows for easy removal of food and grease stains. It is designed to reduce discoloration and scratching at high temperatures, enhancing hygiene and maintenance convenience for cooking appliances.Last year, LG Electronics completed regulatory registrations and toxicity assessments related to antimicrobial agents in the United States and Europe. The company has been researching glass powder technology since 1996 and holds over 420 patents related to functional materials.LG Electronics is also broadening the application range of its functional materials. It has developed LG Marine Balance, which supports the growth of seaweed and halophytes, and LG Mineral Wash, which reduces the use of surfactants in laundry materials. Since the functional materials business was fully launched in 2023, its revenue has more than doubled each year.Kim Young-seok, head of LG Electronics HS Functional Materials Business Division, stated, We will provide differentiated material solutions based on our production infrastructure and quality competitiveness, and we will continue to expand opportunities in the functional materials business.* This article has been translated by AI. July 23, 2026 10:04
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Seoul, Washington, Tokyo tighten diplomatic tempo SEOUL, July 23 (AJP) - The foreign ministers of South Korea, the United States and Japan met Wednesday for the second time in just over two weeks, a pace the three governments framed as the point itself, a show of alignment staged in front of Southeast Asia's assembled diplomats in Manila. Foreign Minister Cho Hyun sat down with US Secretary of State Marco Rubio and Japanese Foreign Minister Motegi Toshimitsu on the margins of the ASEAN-related foreign ministers' meetings, the annual cluster of talks that draws the region's major powers to one venue. The three discussed regional and global affairs, economic security and the Korean Peninsula, the Ministry of Foreign Affairs said. The trilateral format has become the main vehicle for coordinating policy among the three allies. South Korea and Japan are each bound to the United States by mutual defense treaties. Still, the two neighbors have no such treaty with each other, and their cooperation has historically swung with the state of bilateral relations. The three-way framework, elevated to leader level at the Camp David summit in 2023, was built to keep that coordination running regardless. Cho said holding the meeting only two weeks after the first trilateral of the year, on the sidelines of the NATO summit on July 7, showed the weight all three countries place on the format. Convening again at the ASEAN meetings, where the region's main players gather, allowed the three to send a united message about strengthening cooperation, he said. Rubio and Motegi welcomed the short interval and agreed to keep tightening coordination, the ministry said. On North Korea, the three reaffirmed long-standing positions. They will hold to the principle of denuclearizing the peninsula while maintaining firm deterrence, keep their North Korea policies closely coordinated, and continue communication and cooperation aimed at preserving peace and stability through dialogue and diplomacy. The language on the wider region was more pointed, if never explicit. The ministers exchanged views on attempts to change the status quo unilaterally, and reaffirmed their commitment to maritime security and to international law as reflected in the United Nations Convention on the Law of the Sea, including freedom of navigation and overflight in the Indo-Pacific, Southeast Asia included. None of that names a country. In diplomatic usage, however, those phrases are the standard vocabulary for China's assertiveness in the South and East China seas, and delivering them in Manila, in the region where those disputes play out, gives them their edge. Economic security took up a substantial share of the agenda. The term covers the newer terrain where trade and national security overlap, from who controls supplies of critical minerals to who can be cut off from advanced technology. The three ministers agreed that cooperation among trusted partners has never been more essential amid continued volatility in the global economy, and committed to deepening work on nuclear power, critical minerals and critical and emerging technologies. They also agreed to expand cooperation on protecting advanced technology, diversifying supply chains and building their resilience, and responding to economic coercion, another phrase without a named target that governments in all three capitals have used to describe Chinese trade pressure on countries that cross Beijing politically. One entry on the list was newer for this format: Arctic security, an area of growing attention as melting ice opens shipping routes and resource competition in the far north. Beyond security, the three noted that their cooperation has been widening into transnational crime response, disaster relief and humanitarian assistance, and agreed to push for concrete, visible results. The ministers agreed to activate consultations across sectors and levels on the momentum of Wednesday's meeting and to work toward outcomes that deliver benefits their citizens can feel, the ministry said. They reaffirmed their intention to meet as often as possible, including at multilateral gatherings. July 23, 2026 09:46 -
Seoul pitches AI partnership to ASEAN SEOUL, July 23 (AJP) - South Korea placed artificial intelligence at the center of its offer to Southeast Asia on Wednesday, unveiling a new initiative to help the region build AI ecosystems, train researchers and spread the technology safely, drawing on what Seoul calls its full-stack capability spanning chips, models and services. The pitch came as Foreign Minister Cho Hyun co-chaired the ASEAN Post-Ministerial Conference with the Republic of Korea in Manila, the 29th session of the annual talks that have brought Seoul together with the Association of Southeast Asian Nations (ASEAN) every year since 1997. Thailand, the current coordinator of the relationship, shared the chair, with all 11 ASEAN members and the bloc's secretariat attending. The AI program, named the Korea-ASEAN AI Companion Initiative, aims to apply the technology to social problems across the region while building a sustainable AI ecosystem, according to the Ministry of Foreign Affairs. Demand for AI cooperation runs high among ASEAN members, the ministry said, and detailed projects will follow. South Korea is one of the few countries that produces the full chain of AI inputs, from the memory chips that train models to homegrown models and the services built on them, which is the capability Seoul is now marketing to a region of 680 million people caught between American and Chinese technology offerings. The initiative leads a wider package. Cho introduced a new program to sharpen the competitiveness of Korean and ASEAN cultural and creative industries in the digital era, and two security projects breaking new ground for the relationship. The first, a cooperation project against scam-related crime, is the first police and coast guard undertaking between the two sides. It will run working group meetings, discuss operations to rescue victims, visit national anti-scam centers, work toward a shared database of scam crimes and conduct training. Scam compounds across Southeast Asia have drawn global attention for detaining trafficked workers, including South Koreans, and defrauding victims worldwide. The second project, a maritime safety academy, will train regional officers in maritime law enforcement, search and rescue, and pollution response. All of it falls under the Korea-ASEAN CSP Vision, the roadmap Seoul drew up after the two sides upgraded ties to a comprehensive strategic partnership, ASEAN's highest tier of relationship, in 2024. The vision entered full implementation this year. Its three pillars carry the initials: contributor for dreams and hope, springboard for growth and innovation, and partner for peace and stability. The numbers attached are ambitious. Seoul wants two-way people exchanges to reach 15 million and annual trade to reach $300 billion, up from about $200 billion in recent years, helped by an upgrade of the Korea-ASEAN free trade agreement now under negotiation. Cho told the meeting the vision would move in step with ASEAN Community Vision 2045, the bloc's own 20-year strategy adopted in May last year, and said South Korea and ASEAN had become indispensable partners as global supply chains reorganize and technology shifts accelerate. ASEAN members welcomed the vision and noted expanding cooperation in the economy, trade, AI, digital affairs, cybersecurity and cultural industries under the five-year action plan adopted last year, the ministry said. They also expressed hope for close cooperation with South Korea as the vision is put into practice. Cho separately explained Seoul's efforts toward a Korean Peninsula where the two Koreas coexist peacefully and grow together, and asked for ASEAN's continued attention. The members reaffirmed support for the government's peninsula policy, the ministry said, and agreed that peace and stability on the peninsula matter for the region as a whole. Cho also asked ASEAN members to support holding a special summit in South Korea in 2029, marking 40 years since the two sides established dialogue relations. July 23, 2026 09:11 -
KG Chemical CEO Kim Jae-ik Aims for 50% Overseas Revenue by 2030 Kim Jae-ik, CEO of KG Chemical, has outlined plans to expand overseas operations, particularly in Southeast Asia, as the domestic fertilizer market reaches saturation. The company aims to restructure its existing fertilizer and chemical materials business around high-value products while developing tank terminals and eco-friendly energy infrastructure as new revenue sources.In an interview with Aju Economy on July 22, Kim stated, The domestic fertilizer market has entered a mature phase, making it difficult to sustain growth with existing products alone. We have set an ambitious goal to increase the share of overseas fertilizer sales to over 50% by 2030 and are fully committed to this challenge.Founded in 1954, KG Chemical has produced essential chemical products for agriculture and industry, including fertilizers, concrete additives, water treatment agents, and automotive urea solutions.Kim plans to leverage the companys 70 years of manufacturing capabilities, quality control experience, and raw material procurement skills to explore international markets. He noted the growing demand for organic, microbial, and crop-specific fertilizers in Southeast Asian countries like Vietnam, Indonesia, and Cambodia, where agriculture plays a significant role.The Southeast Asian market is not just seeing an increase in fertilizer consumption, he explained. As interest in agricultural productivity, soil improvement, and eco-friendly agricultural materials rises, there is a growing demand for products tailored to specific crops and soil conditions rather than generic products.He added, Local farmers and partners do not only seek low-priced products; they prioritize improvements in yield and soil health, as well as the ability to cultivate crops sustainably over the long term.KG Chemical is pursuing a strategy of supplying different product lines tailored to the crop and soil conditions of each country. In Vietnam, the focus is on organic fertilizers; in Cambodia, on microbial fertilizers; and in Indonesia, on specialized fertilizers for palm plantations.Kim identified Vietnam as the market with the most immediate potential for success, stating, We are currently exporting over 3,000 tons of organic fertilizers to Vietnam each month. In the short term, we expect to see visible results there first, while we have high growth expectations for Indonesia and then Cambodia in the medium to long term.He emphasized that the overseas fertilizer business cannot simply rely on increasing shipment volumes. Product registration, quality control, logistics, local distribution, technical sales, and after-sales service must all be interconnected, he said.Once overseas sales reach a certain scale, the establishment of local production facilities will also be considered. Currently, there is sufficient capacity to export products produced at the Ulsan plant, but if volumes increase significantly, local production may be necessary to account for logistics costs and local climate conditions.Kim noted, Fertilizers are sensitive to moisture, so in Southeast Asia, which has a long rainy season, quality issues can arise during long-distance transport. Once export volumes reach a certain level, we will need to consider producing semi-finished or finished products locally.However, he acknowledged that rising raw material and shipping costs pose challenges to expanding overseas operations. Most raw materials for fertilizers used domestically are imported, meaning that the company must import raw materials and then export finished products. If both exchange rates and shipping costs rise simultaneously, the cost burden increases significantly.Kim explained, There are almost no core raw materials for fertilizers that can be sourced domestically, so we rely heavily on imports. Even if we purchase raw materials at high prices to produce products, it is difficult to fully pass on the increased costs in overseas markets.He added, Chasing cost competitiveness alone can lead to a decline in quality, so we must balance quality and cost. We are currently securing a certain level of profitability in exports by leveraging our long-accumulated capabilities in procurement, production, and quality control.Kim identified profitability-focused restructuring as a key management goal for this year. With the domestic fertilizer market stagnating and seven companies competing for a limited market, the profitability of generic fertilizers continues to decline. He stated, It is difficult to secure profitability by competing solely with standard products. KG Chemical will expand its technology-driven organic, microbial, and crop-specific products and connect them to overseas markets.In the chemical materials business, the company is also pursuing cost reduction and production efficiency. Improvements in raw material purchasing methods and reductions in energy consumption are being implemented, along with the promotion of automation and data accumulation in production processes.At the Ulsan plant, groundwork for process automation has begun. Instead of overhauling the entire aging facility at once, improvements are being made to individual process units, and data is being accumulated to create an environment suitable for future AI-based production management systems. Kim stated, Since last year, we have been investing in process automation, and this year we are preparing to systematically accumulate production data to facilitate future AI integration.The focus of factory automation is on improving safety and productivity rather than reducing workforce numbers. Kim noted, There is actually a strong demand for faster automation to reduce repetitive and labor-intensive tasks. Enhancing production efficiency and ensuring worker safety are both critical reasons for pursuing automation.KG Chemical is also developing energy infrastructure as another growth pillar alongside fertilizers and chemical materials. The company is pursuing a tank terminal business to store liquid cargo, leveraging idle land at the Ulsan plant and the groups eco-friendly fuel business.Kim emphasized, The tank terminal is not only a new business for KG Chemical but also connects to the groups eco-friendly energy value chain. It can serve as a foundation to mitigate the volatility of the existing chemical business and create stable cash flow.He added, We will not simply lease storage facilities for profit; we will strengthen the groups eco-friendly fuel and energy storage and logistics systems. By collaborating with the groups eco-friendly fuel affiliates, such as KG Eco Solutions, we can enhance logistics stability, cost management, and operational efficiency without relying solely on external infrastructure.Kim stressed that KG Chemicals restructuring is not just about improving individual company performance. It aims to provide a material and infrastructure foundation that connects to the groups initiatives in eco-friendly mobility and energy.He stated, To strengthen the value chain of eco-friendly mobility and energy, it is essential to connect finished vehicles, materials, and energy infrastructure. KG Chemical can play a role in the chemical materials and energy infrastructure sectors.He concluded, Most importantly, maintaining a balance between stability and growth is crucial. We will carefully and steadily pursue investments toward future markets while upholding the fundamentals of safety, quality, and cost competitiveness in manufacturing.* This article has been translated by AI. July 22, 2026 18:04
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Maeil Dairy Expands into U.S. Market with Olive Young Partnership Maeil Dairy is expanding its presence in the North American market by introducing soy milk, beverages, and inner beauty products through Olive Young in the United States.On July 22, Maeil Dairy announced that eight of its flagship products are now available at the Olive Young store in Pasadena and on the U.S. online mall.The products include three types of Maeil Soy Milk (99.9% Plain, High-Protein Plain, and Black Soybean), two Picnic flavors (Apple and Peach), and three types of Selex Milsera Collagen (beverage, stick powder, and gummies).In response to the growing interest in K-beauty expanding into food and health care in the U.S., Maeil Dairy has focused its product lineup on plant-based protein and inner beauty products. The company aims to broaden its engagement with local consumers by promoting strategic products that encompass K-food and inner beauty.Maeil Soy Milk, celebrating its 10th anniversary, is being introduced to the U.S. market with a focus on low-sugar and high-protein options. The lineup includes a sugar-free 99.9% soy milk product, high-protein plain, and black soybean varieties, reflecting the rising trend of clean-label consumption that emphasizes ingredients and quality.Launched in 1984, Picnic targets a younger consumer base familiar with K-culture, focusing on promoting this popular Korean beverage brand. Selex Milsera Collagen, containing milk ceramide, collagen, and hyaluronic acid, diversifies its offerings with beverages, powders, and gummies to expand consumer choices.The eight products are available at the Olive Young Pasadena store and online, with Selex Milsera Collagen gummies also available at the Century City location.A Maeil Dairy representative stated, U.S. consumers interest is expanding to encompass Korean dietary habits and health management. We will continue to enhance our product competitiveness in the global market and expand our overseas sales channels.Meanwhile, Maeil Dairy exports infant formula, adult nutrition products, juices, plant-based beverages, and coffee drinks to over ten countries, including the United States, China, Japan, and Southeast Asia.* This article has been translated by AI. July 22, 2026 17:44
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U.S., South Korea, and Japan Foreign Ministers Meet in Manila to Discuss Regional Security U.S., South Korean, and Japanese foreign ministers held a meeting on July 22 in Manila, Philippines, to discuss global and regional security issues. Cho Hyun, South Koreas Foreign Minister, U.S. Secretary of State Mark Rubio, and Japans Foreign Minister Toshimitsu Motegi convened at the Philippine International Convention Center (PICC) to address regional and global dynamics, economic security, and the situation on the Korean Peninsula. This meeting comes about two weeks after their previous discussions during the NATO summit on July 7. The ministers are in Manila to participate in ASEAN-related foreign ministers meetings, including the ASEAN Regional Forum (ARF) and the East Asia Summit (EAS). According to the South Korean Foreign Ministry, the three ministers shared assessments of the current situation on the Korean Peninsula and reaffirmed their commitment to maintaining a strong deterrent posture against North Korea while upholding the principles of denuclearization. They agreed to continue close coordination on North Korea policy and to maintain communication and cooperation to ensure peace and stability on the Korean Peninsula through dialogue and diplomacy. The ministers also discussed recent developments in Northeast Asia and the Middle East, agreeing on the need to strengthen communication and policy coordination among the U.S., South Korea, and Japan amid increasing uncertainties in the international landscape. They exchanged views on regional dynamics, including attempts to unilaterally change the status quo, and reaffirmed their commitment to upholding international law as reflected in the United Nations Convention on the Law of the Sea, particularly regarding freedom of navigation and lawful use of the seas in the Indo-Pacific region, including Southeast Asia. The three ministers reviewed key trends in economic security and exchanged views on major risk factors and policy coordination directions. They emphasized the importance of cooperation among reliable allies in light of ongoing volatility in the global economy and agreed to deepen practical collaboration based on the achievements and strengths of the U.S., South Korea, and Japan in areas such as nuclear energy, critical minerals, and emerging technologies. In particular, they committed to expanding cooperation in protecting advanced technologies, enhancing nuclear energy, diversifying and strengthening supply chains, responding to economic coercion, and Arctic security, while continuing follow-up discussions.* This article has been translated by AI. July 22, 2026 17:32
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Can a bigger World Cup keep its luster? SEOUL, July 22 (AJP) - The World Cup has never been just about football. It has been a global stage where countries show off their sporting power, shape their national image and increasingly compete for influence and economic gain. That is why FIFA's consideration of expanding the quadrennial tournament to 64 teams in 2030 has sparked a debate that goes far beyond simply adding more matches or making the event bigger. FIFA President Gianni Infantino has argued that a larger World Cup would make the tournament more inclusive by allowing more countries to dream of reaching the biggest stage in the world's most popular sport. After this year's World Cup, which expanded from 32 to 48 teams and wrapped up last week, Infantino called the new format a success, pointing to the stronger performances of teams from regions such as Africa. But critics see a different picture. They worry that another expansion, coming so soon after the latest increase, could erode the prestige of the World Cup, reduce the importance of qualifying matches and transform the competition into something closer to a global festival than a top-level sporting competition. At the center of these debates is a simple question: Is FIFA trying to grow the sport or is it trying to grow its profits? Football is no longer dominated solely by Europe and South America. Countries from Africa, Asia and other regions have invested heavily in nurturing the sport, with more teams now capable of competing on the international stage. A larger World Cup would give these countries more chances to gain experience, attract investment, and inspire young players. For some, just reaching the tournament is enough to reshape the sport at home. But every change often comes with a cost, and the World Cup's appeal has always come from being exclusive. The challenge of qualifying is part of what makes the tournament so exciting and valuable. Critics say that allowing more than a quarter of FIFA's members to reach the tournament stages could make qualifying feel less meaningful. European football powerhouses have been among the fiercest critics of the move. They argue that expanding the tournament would lower the quality of matches and diminish the importance of the qualification process. Meanwhile, players, coaches and fans alike worry that additional fixtures will only lengthen the schedule without enhancing the spectacle. FIFA's latest move appears to be driven in part by financial considerations that it cannot ignore. A larger World Cup means more matches, more broadcasting rights, more sponsorship opportunities and more revenue. FIFA has previously faced similar criticism over ideas such as holding the World Cup every two years, which many saw as commercial attempts to simply increase income. It has also revived speculation about China, one of the world's largest economies and a major potential market for global sports. Despite its vast population and significant investment in football, China has not qualified for the World Cup since its lone appearance in 2002. If the World Cup grows to 64 teams, Asia would likely get more berths, which could improve China's chances of qualifying for the tournament. This has led some observers to wonder whether FIFA's plan is partly aimed at tapping into China's huge commercial market. There is no evidence, however, that FIFA is expanding the tournament specifically to benefit China. In fact, even a larger Asian quota would not guarantee China a place. The Chinese national team remains behind several Asian rivals including Australia, Japan, South Korea and emerging teams from the Middle East and Southeast Asia. Still, the suspicion reflects a broader concern that football's governing body is increasingly prioritizing commercial interests over sporting principles. FIFA now faces a fundamental question over whether the tournament's expansion from 24 teams in 1998 to 32, then 48 this year and potentially 64 four years later reflects the natural evolution of a truly global sport or whether it risks undermining the qualities that make the World Cup special. A bigger World Cup may create more opportunities and inspire more dreams, but FIFA must also reckon with the risk of turning it into a tournament in which every match matters just a little less. The challenge is not simply making space for more teams but preserving the qualities that have made the World Cup more than just a football tournament for decades. July 22, 2026 09:00 -
ASEAN Foreign Ministers' Meeting Begins; Focus on US-China Talks ASEAN Foreign Ministers Meeting Opens; Attention on US-China Diplomatic TalksThe ASEAN Foreign Ministers Meeting, taking place from July 21 to 23 in Manila, Philippines, will see the attendance of top diplomats from the United States, China, and Russia, raising interest in the potential for high-level talks between the US and China, as well as the US and Russia.According to the US State Department on July 20, Secretary of State Marco Rubio expressed a willingness to meet with Wang Yi, head of the Central Foreign Affairs Commission of the Communist Party of China (who also serves as Foreign Minister), and Sergey Lavrov, the Russian Foreign Minister.ASEAN member states are expected to discuss energy supply concerns stemming from prolonged conflicts in the Middle East and the USs stance on China. Additionally, they will address the progress of negotiations on a code of conduct in the South China Sea and seek solutions to the ongoing civil war in Myanmar.EU Fines AliExpress 930 Million Euros for DSA ViolationsThe European Union (EU) has imposed a fine of 550 million euros (approximately 930 million won) on AliExpress, the e-commerce platform under Alibaba Group, for violations of the Digital Services Act (DSA).The EU Commission announced on July 20 that its investigation revealed a significant distribution of illegal and counterfeit products on AliExpress, including fake clothing and shoes, toys that do not meet safety standards, and harmful cosmetics.AliExpress is required to submit a corrective action plan to the EU Commission by October 20.Incheon Coupang Warehouse Fire Extinguished; Investigation UnderwayA fire at the Coupang warehouse in Incheon has been extinguished three days after it broke out, prompting a joint investigation to determine the cause.According to the Incheon Fire Department on July 20, the fire started at 6:54 a.m. on July 18 at Coupangs 32nd logistics center in Seongnam-dong, Incheon, and was brought under control around 8 p.m. on July 20, approximately 61 hours later.Fire authorities plan to conduct a joint investigation with the police, the National Forensic Service, and the Korea Electrical Safety Corporation. The investigation will focus on the sixth floor of Building B, which is believed to be the initial point of ignition, once the buildings safety is secured.Police Testimony: Separate Investigations Ordered in Jang Yoon-ki CaseTestimony from police officers indicates that the National Investigation Agency (NIA) directed the separation of investigations into the murder of Lee Chae-won and past sexual offenses involving Jang Yoon-ki.According to Yonhap News on July 20, officers involved in the investigation claimed they received instructions from the NIA to treat the murder case and the sexual offense case as separate investigations.The sexual offense in question occurred on May 3, two days before Lee Chae-wons murder, when Jang Yoon-ki allegedly assaulted a female acquaintance from Southeast Asia. Officers stated that after the case was reported to another police station, a combined investigation was considered, but the NIA instructed that it be investigated separately by the Women and Youth Division.The NIA stated, The circumstances of the investigation, including whether there was an order for separate investigations, should be clarified in future inquiries. If it is confirmed that the NIA was indeed the authority directing the separate investigations, it could lead to significant repercussions.* This article has been translated by AI. July 20, 2026 21:44
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The Role of Special Envoys in Defense and Security Cooperation [Editor’s Note] As competition intensifies over semiconductor and battery supply chains, defense exports, nuclear energy, and artificial intelligence, the nature of diplomacy is rapidly changing. While traditional diplomacy focused on managing inter-state relations and formal negotiations, today’s overseas missions have evolved into complex forward bases that support market entry for domestic companies, identify supply chain disruptions, secure large contracts, and ensure the safety of citizens abroad during wars and disasters. The Ministry of Foreign Affairs is already operating meetings for economic security officers at overseas missions, urging collaboration with local businesses and relevant organizations to resolve corporate challenges. In this context, Aju Economy examines the roles and significance of overseas missions through the current status of domestic and international envoys. “We can see a phenomenon where various elements, such as national strategic cooperation, industrial collaboration, technology transfer, joint research and development, weapon system maintenance, personnel training and exchanges, and joint exercises, are being organically combined beyond simple arms exports.” Seong-il, President of Hanwha Aerospace MENA, highlighted these characteristics of recent overseas defense and security cooperation in an interview with Aju Economy on July 20. Seong-il stated, “When addressing defense and security issues between countries in the diplomatic field, a higher understanding of the counterparts defense and acquisition systems, organizational structures, and decision-making processes is required. When special envoys with relevant experience are active, it positively impacts cooperation between the two countries.” Hanwha Aerospace MENA was established in Riyadh, Saudi Arabia, in September 2025. It serves as a regional control tower overseeing existing operations in the United Arab Emirates (UAE), Egypt, and other areas. The Middle East has already become a key strategic partner for South Korea in diplomacy, security, and economic fields. Countries in the Gulf Cooperation Council (GCC), including Saudi Arabia, the UAE, Kuwait, Qatar, Bahrain, and Oman, are actively pursuing large-scale military enhancements and the development of their defense industries. In response, the South Korean government is working to develop strategic partnerships with domestic defense companies that include technology transfer, joint development, local production, maintenance, and personnel training. Seong-il explained the advantages of special envoys by stating, “By sufficiently understanding the purpose and characteristics of the projects the host country is pursuing, we can more effectively support essential solutions during cooperation between the governments and companies of both countries.” For example, if the host country prefers wheeled artillery in its procurement project, it may be possible to recommend the K9, which has proven capabilities in rugged terrain and extreme climate conditions, while suggesting the development of the wheeled K9-MH for flat and well-developed road areas, thus proposing new requirements. The Lee Jae-myung administration has set the goal of becoming one of the world’s top four defense exporters as a national agenda. The role of special envoys is crucial to realizing this goal, especially as countries are increasing their defense budgets. It is also necessary to expand defense cooperation beyond the Middle East to Southeast Asia and South America. Um Hyo-sik, Director of the Korea Defense Security Forum, noted, “There are many areas for defense cooperation with Southeast Asian countries like Vietnam, Malaysia, and Indonesia, and South America is also a place where we need to start anew. Sending special envoys to build cooperative relationships is very necessary.” However, the special envoy system also has areas that need improvement. Critics point out that there is no objective evaluation system for assessing the diplomatic abilities or expertise of candidates for special missions during the selection process. There is a need to shed the label that it has become a tool for distributing positions as favors. Some suggest that candidates for special envoys, who receive vice-ministerial treatment, should undergo a National Assembly confirmation hearing. Additionally, establishing a training system for special envoys is necessary. Seong-il stated, “To enhance the positive effects of special envoys, it is necessary to consider complementing their roles with deputy envoys, as they may lack capabilities compared to professional diplomats.”* This article has been translated by AI. July 20, 2026 18:04
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Vietnam's Football Team Faces Challenges Despite ASEAN Cup Success Vietnams football team, led by coach Kim Sang-sik, is navigating both achievements and challenges. The senior team secured a 4-0 victory over Myanmar, boosting their confidence as they prepare for the ASEAN Cup. Meanwhile, the U23 team has been seeded for the 2026 Asian Games in Aichi and Nagoya, placing them in a favorable position for the group draw. However, underlying issues with defensive organization remain, and the possibility of facing tough opponents in the Asian Games looms.According to reports from Vietnamese football site Bongda.com on July 19, the U23 team has been assigned the top seed for the mens football draw at the 2026 Asian Games. This seeding places Vietnam alongside host nation Japan, China, and South Korea, allowing them to avoid facing these teams early in the group stage. This development provides a positive condition for coach Kim Sang-sik, easing the burden of early tournament management.However, being a top seed does not guarantee an easy draw. The second seed includes Uzbekistan, Saudi Arabia, the UAE, and Thailand, while the third seed features Iran, Kyrgyzstan, Qatar, and the Philippines. If Vietnam is grouped with Uzbekistan, Saudi Arabia, Iran, or Qatar, they could face significant pressure right from the group stage.Focus on U21 for ASIAD and Generational TransitionKim Sang-siks strategy for the Asian Games aims to balance short-term results with a generational transition. The U23 team is set to travel to Japan, primarily featuring U21 players, as part of a long-term strategy looking ahead to the 2027 Southeast Asian Games, the 2028 AFC U23 Championship, and the 2028 Los Angeles Olympic qualifiers. The Vietnam Football Federation and Coach Kim may consider integrating some experienced U23 players to maintain balance within the young squad.The senior teams 4-0 victory over Myanmar has lifted the spirits of Kim Sang-siks squad. In a friendly match held at the Thai Nguyen Stadium, goals from Suan Son, Suan Main, Hoang Hen, and Dinh Bac contributed to the decisive win. Following a training camp in South Korea, the teams attacking play has become smoother, and the diversity in scoring options was evident with four different players finding the net.Thai media also took note of Vietnams performance. The Thai sports outlet Krianburiram praised the team, stating, Vietnam is strong enough to deserve the title of Southeast Asias number one. The outlet highlighted that Vietnam fielded a strong lineup, including key players and three Brazilian-born athletes, and analyzed that the comprehensive victory showcased the teams capabilities ahead of major tournaments.Myanmars head coach Jorn Andersen acknowledged Vietnams superiority after the match, stating that his team needs to learn more. This victory has been seen as a boost for both tactical preparation and psychological confidence for Vietnam.Defensive Issues Remain a ConcernHowever, for Coach Kim Sang-sik, the match against Myanmar was more of a test than a complete performance. While Vietnam dominated the game, they exposed gaps in their defensive spacing during counterattacks. Notably, towards the end of the first half, the midfielders advanced but failed to return quickly, leaving spaces in front of the three-man defense and on the flanks.This defensive issue could pose a greater burden in the ASEAN Cup. Although Myanmar did not demonstrate sufficient individual skill or finishing ability to change the game, Indonesia, Thailand, and Malaysia are teams that can capitalize on even minor mistakes. This is why Coach Kim and his staff need to analyze video footage to address spacing and transition speed in defense.Coach Kims tasks are clear. The senior team must prove their status as a regional powerhouse through results, while the U23 team needs to develop young players for the international stage. On one front, there is the challenge of defending the ASEAN Cup title, and on the other, the need to build a foundation for the Asian Games and future Olympic qualifiers.Currently, Vietnamese football stands at a crossroads of praise and caution. The top seed assignment and the 4-0 victory are clear achievements for Kim Sang-siks team, but the defensive organization and squad management will need further validation in matchups against stronger teams. The true test for Coach Kim is expected to begin once the excitement of the victory subsides.The mens football tournament at the 2026 Asian Games is scheduled to take place from September 15 to October 3 in Osaka, Toyota, Nagoya, and Kariya. Coach Kim will face the dual challenge of meeting expectations for results while preparing for the future.* This article has been translated by AI. July 20, 2026 16:16
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Korea Tourism Organization Launches Aggressive Marketing in Southeast Asia to Attract 30 Million Visitors The Korea Tourism Organization is launching an extensive marketing campaign targeting three key Southeast Asian countries—Thailand, Singapore, and Vietnam—to achieve its goal of attracting 30 million foreign visitors ahead of schedule.The organization plans to establish diverse partnerships with major local financial institutions, national airlines, and global travel platforms to expand demand for travel to Korea beyond the metropolitan area to regions like Yeongnam.From July 13 to 17, President Park Sung-hyuk led sales activities in Thailand. The organization is collaborating with Thailands largest financial company, Krungthai Card (KTC), and the national carrier, Thai Airways, to conduct a joint campaign promoting travel to Korea. Utilizing KTCs network of 3.7 million members, they will offer special discounts on flights to Korea and promote differentiated travel packages focused on K-beauty and wellness.To target Thailands millennial generation, the organization has partnered with fintech company TrueMoney to provide shopping and beauty clinic benefits. Additionally, it has developed a gourmet travel package in collaboration with major travel agency Quality Express, aiming to attract 30,000 visitors over the next three years through Daegu and Gimhae airports.In Singapore, the organization is implementing a diversification strategy aimed at digital platforms and premium demand. It has signed a partnership with global activity platform Klook to co-develop tourism products that link local festivals and cuisine. The Klook creator program will be utilized to promote the appeal of regional tourism in Korea.Furthermore, a partnership has been established with Singapore Airlines for multi-market marketing in Southeast Asia, and discussions with local travel agency Chan Brothers Travel are focused on premium products, Muslim-friendly K-culture offerings, and attracting corporate incentive tourism (MICE) groups.In Vietnam, which has ranked first in intent to visit Korea for four consecutive years, the focus is on expanding the airline supply chain and revitalizing local tourism. VietJet Air, the largest low-cost airline in Vietnam, is running a flight discount promotion until September, while a campaign targeting middle-class family tourists is being conducted with the state-owned Vietnam Airlines.In collaboration with VietTravel, the largest private travel agency in Vietnam, tourism products utilizing the K-Vietnam Valley in Bonghwa, Gyeongbuk, and the world heritage sites in the Gyeongsang region are being developed. The organization aims to attract 50,000 Vietnamese tourists to Korea over the next two years, including corporate incentive groups.Park Sung-hyuk, President of the Korea Tourism Organization, stated, To accelerate the achievement of 30 million foreign tourists, we are establishing detailed goals for each market and focusing on concrete execution. We will work closely with local partners that are key touchpoints for inbound tourism, including global platforms, airlines, and financial institutions, to expand demand for travel to Korea and contribute to regional economic revitalization.* This article has been translated by AI. July 20, 2026 08:44
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BC Card and Financial Settlement Agency to Build Global QR Payment Hub BC Card is set to expand its cross-border QR payment network, allowing foreign visitors to use the QR payment services they are accustomed to in their home countries while in South Korea. The company announced plans to accelerate the establishment of a global QR payment hub.On July 20, BC Card revealed that it has signed a memorandum of understanding (MOU) with the Financial Settlement Agency to enhance and activate cross-border QR payment services.This agreement aims to move away from the previous method of individual country integrations and leverage the cross-border QR payment network being developed by the Financial Settlement Agency to expand services throughout Asia. To achieve this, they will jointly establish service specifications and operational systems based on Customer Presented Mode (CPM), where customers generate QR codes for payments.Building on its experience with QR payments for visitors from Taiwan and Japan, BC Card is looking to broaden its reach in the global market. Analysis of QR payment data from Taiwanese and Japanese visitors in South Korea revealed that the number of transactions increased 7.3 times, and the payment amount surged ninefold over two years.BC Card plans to participate as a key acquirer connecting the Financial Settlement Agencys cross-border QR payment network with its domestic QR merchant infrastructure. This initiative aims to expand QR payment services from various countries, including those in Southeast Asia, into South Korea.Once the service is expanded, international tourists will be able to use the QR payment services they are familiar with at approximately 300,000 Paybook QR merchant locations across the country, including convenience stores and duty-free shops, without needing to install separate apps.Kim Young-woo, President of BC Card, stated, This is a significant collaboration that connects the cross-border QR payment network being established by the Financial Settlement Agency with BC Cards domestic QR merchant infrastructure. We will continue to expand services so that more foreign visitors can conveniently use QR payments anywhere in the country and provide new payment opportunities for merchants.* This article has been translated by AI. July 20, 2026 08:24