SEOUL, May 20 (AJP) - LG Electronics is intensifying its push into emerging markets, aiming to capture a growing share of the global heating, ventilation and air conditioning (HVAC) market.
This week, the technology company hosted its “LG HVAC Leaders’ Summit 2025,” a four-day gathering of industry consultants from across Asia, the Middle East, Africa, and Latin America.
The summit, held in South Korea, brought together specialists from countries including India, Vietnam, the Philippines and Indonesia — all considered key to LG’s expansion strategy in what it refers to as the Global South.
The company also welcomed new participants from Latin America, the Middle East, and Africa, regions where demand for industrial and commercial cooling systems is rising rapidly amid economic growth and urbanization.
Through a series of seminars and site visits, LG showcased its latest air conditioning technologies, including its commercial system air conditioners, chillers, and thermal management solutions for data centers. The company positioned the summit as an opportunity to deepen ties with key customers — HVAC consultants who play an influential role in designing building systems and selecting suppliers.
“Our goal is to create business opportunities through differentiated technology and strong execution,” said Lee Jae-sung, vice president and head of LG’s Energy Solutions Business Division. “By communicating closely with HVAC consultants in major markets, we aim to solidify our leadership in the global B2B air conditioning sector.”
LG highlighted recent projects as evidence of its capabilities.
Among them was a major installation at a logistics facility in Singapore’s Tuas region, where the company’s high-efficiency “Multi V i” system earned the highest certification rating under Singapore’s Green Mark program. LG noted it was the only supplier to meet the client’s stringent performance requirements.
reporter
Candice Kim
candicekim1121@ajupress.com
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