According to the company’s regulatory filing Wednesday, operating profit rose 8.6 percent from a year earlier to 570.6 billion won ($394 million), while revenue jumped 15.6 percent to 3.138 trillion won ($2.17 billion). It is the first time in the company’s 26-year history that quarterly revenue has exceeded 3 trillion won.
Naver said AI-driven ad optimization and its ADVoost Shopping tool sharply strengthened performance in commerce advertising. ADVoost Shopping automatically adjusts and improves ad results for Naver’s shopping products in real time using AI, a feature the company credited as central to the quarter’s growth.
Commerce—anchored by Naver Shopping—led the earnings momentum. Sales increased 35.9 percent year-over-year to 985.5 billion won, up 14.4 percent from the previous quarter. Transaction volume at its Smart Store marketplace rose 12.3 percent on-year, supported by enhanced personalization in product discovery as well as expanded delivery and membership benefits.
“Under our ‘On-Service AI’ strategy, we have focused on enhancing AI capabilities across all services and businesses, which translated into broader business opportunities and profit growth,” said Chief Executive Choi Soo-yeon in a conference call. “We will continue to extend AI integration into more areas, strengthen core competitiveness, and secure new growth engines for global expansion.”
The broader market fell sharply, with the KOSPI down 2.9 percent on Wednesday, but Naver shares bucked the trend, closing 3.8 percent higher at 277,000 won.
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