Seoul's National Folk Museum draws record number of foreign visitors

Group photo of foreign visitors at the National Folk Museum of Korea — This year's first visitors to the National Folk Museum in central Seoul pose for a photo in central Seoul on Jan. 1, 2026, in this photo provided by the museum.

SEOUL, January 5 (AJP) - Over a million foreign tourists visited the National Folk Museum in central Seoul last year. According to tallies compiled by the museum and released on Monday, out of 2.28 million total visitors, about 1.35 million were foreigners, the highest among museums in South Korea.

Overall admissions rose about 58.3 percent from 1.44 million in 2024, while foreign visitors increased by 103 percent.

The country's largest museum showcases everyday life and culture including historical and traditional rituals, seasonal customs, and folklore, attracting many foreign visitors as it sits at the heart of Seoul near Gwanghwamun and Gyeongbokgung Palace, one of the top attractions for international travelers.

Based on its survey conducted last year, the museum said foreign respondents cited informative displays and exhibitions as the top reason for their visit, followed by various hands-on programs and a tour package with Gyeongbokgung Palace.

"As the museum marks its 80th anniversary this year, we will make efforts to enhance visitors' experiences by offering more programs and revamping shops and other facilities,” said the museum's director Jang Sang-hun.

Meanwhile, the museum held a New Year's Day event, giving a welcome gift to its first visitor, who came from Ho Chi Minh City, visiting with her family.

Yoon Ju-hye jujusun@ajunews.com