The release follows an October agreement with the Chungcheong Universiade Organizing Committee on an official merchandising rights project. Under the deal, NOL Universe is responsible for developing, producing and selling souvenirs using the event’s intellectual property, including its logo, emblem and mascot.
The items are available through the Chungcheong Universiade category on NOL MD shop, the company’s sports merchandise platform.
To mark the launch, NOL Universe is offering discounts of up to 50% on related products until further notice. Separately, the organizing committee will run an Instagram event through March 5, offering prizes to customers who post proof of purchase of the newly released goods.
Baek Sae Mi, head of NOL Universe’s entertainment business, said the company has released sports merchandise with teams and associations to help fans and athletes unite. She said the 2027 Chungcheong Universiade goods will help support people worldwide in cheering on the student-athlete festival.
The 2027 Chungcheong Universiade is an international sports festival for university students. It will be held Aug. 1-12 next year across four provinces and cities in the Chungcheong region: Daejeon, Sejong, North Chungcheong and South Chungcheong. About 15,000 student-athletes from about 150 countries are expected to compete in 18 sports.
* This article has been translated by AI.
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