The session ran about 90 minutes, with a vision briefing by topic followed by open discussion. Chang told participants to prioritize communication and listening, devoting most of the time to debate and Q&A.
Asked about the group’s core competitiveness, Chang said POSCO Group is “solid” while also “having wings for the future.” He said the liquefied natural gas (LNG)-centered energy business, along with steel and battery materials, is viewed as the group’s “Next Core,” and its role as a key profit source will be expanded.
On the importance of corporate culture, Chang said, “No matter how great the vision and strategy are, what executes them is ultimately our organizational culture.” He added that “overwhelming results” come when employees focus on fundamentals with a spirit of challenge, and that change begins with “empathy,” with management and employees looking in the same direction.
Discussion also focused on the group’s artificial intelligence transformation, or AX, strategy and how to use AI.
Chang said the group should shift to a goal-driven “Mission Oriented AX” strategy aimed at intelligent autonomous manufacturing, top-level execution capability and new value creation. He said POSCO Group plans to raise the odds of success by concentrating on key tasks and to strengthen external cooperation to speed deployment.
Asked about expanding AI and automation and the changes that could follow, Chang said, “AI is now social infrastructure, and the company that converts to AX faster will win.” He said employees’ familiarity with AI is key to introducing autonomous processes, and pledged to expand programs and training opportunities to build AI capabilities.
Chang urged employees to become “the main players of change” leading the group, and to meet this year’s management goals through bold, fast execution. He also called on employees to make it a year of proactively protecting their own safety and that of colleagues.
POSCO Group said it plans to continue the CEO town hall in the second and third quarters, focusing on Gwangyang and Pohang, and to link the events with employee invitations and site visits to create an environment more focused on delivering results.
* This article has been translated by AI.
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