The two companies plan to weave gaming culture into everyday consumer experiences by building an integrated marketing model spanning content, physical spaces, and commerce. Brand exposure will be carried through player uniforms and digital content centered on titles including League of Legends and Valorant.
Joint campaigns tied to marquee global tournaments — including the League of Legends Mid-Season Invitational and World Championship — are also in the works, giving Ottogi visibility at some of esports' most-watched events.
The two sides will also pursue co-branded content drawing on each company's intellectual property, with expansion plans targeting North America, Southeast Asia, and the Chinese-speaking market as part of a broader K-food and esports crossover strategy.
"This partnership lays the groundwork for deepening our connection with the global younger generation and delivering a fresh brand experience," an Ottogi spokesperson said, adding the company would continue to expand its presence in international markets.
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