In the first phase, the group has applied GWS to 38 of its 54 affiliates, building an environment needed for work innovation and integrated operations. The company said the move goes beyond swapping collaboration tools and is intended to support a shift toward a “smart enterprise” that makes decisions and executes work based on data. As part of that effort, it set up an “AI Research Task Force Team” last month under the group’s management support division.
The AI research task force will pursue a two-track roadmap tied to the GWS rollout: modernizing infrastructure by moving legacy systems to the cloud and standardizing fragmented work data, while also seeking new business value to deliver measurable gains in efficiency and profitability, the company said.
SM Group said it expects visible changes including unified communications and turning information into managed assets. It consolidated communications that had been centered on individual affiliates into an official platform based on a groupwide domain (@smgroup.co.kr). The company said the change will reduce barriers between the group and affiliates and strengthen security so intellectual assets can be protected more systematically.
The group also said it will step up adoption of “agentic AI.” Using Gemini Enterprise, it plans to integrate and analyze data in real time from headquarters, worksites and branches, and to reduce routine reporting and compilation work so employees can focus on higher-value tasks.
For the AI transformation, SM Group named SM Hi-Plus as the control tower. SM Hi-Plus completed a cloud migration based on Amazon Web Services in December, the company said, improving system stability and security.
Building on that, the group plans to run a “Leadership AI Conference,” where executives directly use AI tools to develop business solutions, and to train department-level talent as innovation champions to spread practical AI use across the organization.
“GWS is not just a collection of tools, but the starting point of a work ecosystem where AI is connected in real time and organically,” said Ahn Byeong-hyeon, CEO of SM Hi-Plus. He said the group will pursue a strategy that combines broad infrastructure upgrades with agentic AI to improve effectiveness and efficiency and maximize value across SM Group’s businesses, including manufacturing and services, shipping and construction.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.