South Korean app marketplace OneStore on April 30 laid out an “All in ONE Store” vision that combines downloading, payments and play on a single platform, as it moves to expand beyond a traditional app store. The company said it aims to reach 2 trillion won in transaction volume by 2030.
OneStore unveiled its growth strategy for the next decade at a 10th anniversary press briefing at SKT’s T Tower in Seoul. CEO Park Tae-young said the past decade was about becoming a leading domestic app marketplace by cutting commissions, and the next phase will be about expanding the app store’s role. “We will open an era where downloading, payment and play happen on one platform,” he said.
The company also introduced OneWebShop, a web-based direct-to-consumer (D2C) payment platform, and OnePlay Games, a service that lets users launch games instantly without installing them. OneStore said the additions are meant to offer developers and users more options and strengthen platform competitiveness.
OneWebShop is a web-based D2C payment infrastructure offered directly by an app marketplace operator, reflecting OneStore’s experience in payments, settlement and customer support. OneStore said developers can adopt it without separate build development by using existing in-app payment integration standards. Fees, including payment gateway costs, are about 8%. About 40 products are preparing to join, and the service is scheduled for an official launch in late May.
OnePlay Games allows users to run games immediately within the OneStore app without installing them. OneStore said it is working with Tencent to provide mini-game content, linking gameplay and item purchases through its login and payment infrastructure. The service is set for an official launch in May after a pilot period.
OneStore said it will pursue a mid- to long-term growth strategy built around three pillars: its existing app marketplace, OneWebShop and OnePlay Games. The company said it aims to expand transaction volume and increase time spent on the platform while diversifying its growth model.
It also set goals of reaching 2 trillion won in transaction volume by 2030 and providing developers with cumulative benefits of more than 1 trillion won.
Park declined to commit to a renewed push for an initial public offering. “More important than when we do an IPO is how we are evaluated as a company,” he said. “An IPO is not the goal but one step in the growth process. For now, we will focus on growing the business based on OneWebShop and OnePlay.”
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.