The Personal Information Protection Commission (PIPC) has reviewed and approved Naver's AI agent service, known as "AI Tab."
On May 28, the PIPC held a plenary meeting where it concluded the review of Naver's AI Tab service, announcing the decision on May 31.
The pre-approval review is a system designed to help companies establish appropriate legal measures when the application of personal information protection laws is unclear during the planning and development of new technologies and services like AI. If companies comply with the agreed-upon measures, they will not face penalties within that scope.
Naver applied for the pre-approval review to ensure the safe use of user data ahead of the launch of its AI Tab, which provides personalized search results through interaction with an AI chatbot.
The PIPC determined that Naver could legally operate the AI Tab service under personal information protection laws, provided it fulfills the agreed-upon protective measures for users.
The key measures include three main points. First, Naver must clearly inform users who do not wish to receive personalized responses about the option to refuse data use and continuously improve measures to ensure users' control over their data based on their feedback.
Additionally, Naver is required to transparently disclose the categories and key details of personalized information used in the AI Tab service through its privacy policy and implement additional safety measures to prevent misuse and leakage of personal information.
Furthermore, during the analysis of users' service usage history, Naver must ensure that sensitive information is not inferred or utilized, and that unique identifiers such as resident registration numbers, account numbers, and credit card information are not included in AI responses.
The PIPC plans to monitor whether Naver complies with these measures once the AI Tab is officially launched.
* This article has been translated by AI.
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