LG Electronics has partnered with the Korea Energy Agency to launch the third season of the summer energy-saving campaign, the 'ThinQ 26 Degree Challenge.'
According to LG Electronics, the ThinQ 26 Degree Challenge encourages participants to set their air conditioners to the government-recommended cooling temperature of 26 degrees Celsius to promote energy conservation. This campaign, which began in 2024, is now in its third season.
Over the past two years, approximately 129,000 people have participated in the campaign, resulting in an estimated cumulative energy savings of about 2.83 million kWh. This amount is equivalent to the monthly electricity consumption of around 9,200 households based on the average monthly usage of 307 kWh for urban four-person households.
This year's campaign runs from June 1 to August 31, coinciding with the peak electricity usage period. Participants can register their air conditioner products on the 'LG ThinQ' app and apply through the event page after declaring their commitment to energy savings and consenting to the collection and use of personal information.
To participate, individuals must set their air conditioners to 26 degrees Celsius or higher and use them for at least 10 hours during the campaign period. The LG ThinQ app will automatically analyze and track the desired temperature and usage time to confirm participation.
According to the Korea Energy Agency, raising the indoor temperature by 1 degree Celsius can reduce air conditioner energy consumption by approximately 7% to 10%. For households that typically set their indoor temperature at 23 degrees, switching to 26 degrees could save about 20% to 30% on electricity usage.
LG Electronics and the Korea Energy Agency will hold a prize event for participants. Prizes include LG Styler, LG PuriCare Hydro Tower, LG Mini Wine Cellar, and gift certificates for delivery services, with longer participation increasing the chances of winning.
Jung Ki-hyun, Vice President and Head of LG Electronics' HS Platform Business Center, stated, "We aim to spread a culture of energy-saving air conditioning use among customers based on the differentiated energy management features of LG ThinQ and AI technology."
* This article has been translated by AI.
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