The Blue House unveiled digital goods, including smartphone and smartwatch backgrounds, on June 10 to commemorate President Lee Jae-myung's first anniversary in office.
The digital goods are organized around three themes: "First Anniversary," "Capable Government," and "Great People," summarizing the government's achievements over the past year.
These digital items are available for download by anyone on the Blue House website.
The "First Anniversary" theme features digital representations of the presidential watch, capturing moments that reflect the president's human side and his connection to the lives of the citizens amid intense diplomatic engagements and domestic challenges.
The Blue House stated, "The 'Capable Government' theme aims to intuitively convey the weight of a year by showcasing key scenes from diplomacy, fieldwork, and governance. We have densely illustrated the dynamic journey of the past year as 'moments of becoming one' and 'records of reconstruction.'"
The "Great People" theme serves as a tribute to the citizens who have quietly led South Korea from their respective positions. The graphic illustrations depict the collaboration between the people and the Blue House, along with scenes from interactions with citizens, categorized under "In Your Place" in three variations.
A Blue House official remarked, "These digital goods are a record and promise of the year spent together with the government and the people. We hope that the footprints of the past year and the future we aim for will be cherished close to the daily lives of our citizens for a long time."
* This article has been translated by AI.
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