The Korea Small and Medium Business Administration announced on June 10 that it is seeking companies to participate in a popup store for small beauty businesses in collaboration with Hyundai Department Store.
This popup will be operated in partnership with Hyundai Department Store's beauty concept store, Be Clean. Be Clean is a clean beauty shop directly managed by Hyundai Department Store, selling only products that contain natural ingredients, are cruelty-free, or use recyclable eco-friendly packaging.
The popup, set to take place in September at the Be Clean store in Pangyo, will showcase products from a total of 50 small beauty companies. The exhibition will include cosmetics, perfumes, body and hair products, beauty devices, and inner beauty health supplements.
Small businesses that achieve strong sales will be offered opportunities to enter Be Clean's online and offline platforms. Be Clean opened its first store in The Hyundai Seoul in 2021 and currently operates seven physical locations.
Beauty small businesses interested in participating can apply through the 'Panpan Daero' website, with the application deadline set for June 26.
Lee Tae-sik, CEO of Han Yuwon, expressed optimism, stating, "As this popup store is located in a key commercial area with a high consumer footfall, it is expected to greatly benefit small beauty companies in promoting their products." He added, "We will continue to support the growth of excellent K-beauty small businesses, leveraging the sales experience and consumer feedback gained on-site to help them take their next leap forward."
* This article has been translated by AI.
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