A limited edition set featuring BBQ menu items popularized during NVIDIA CEO Jensen Huang's visit to South Korea is set to launch.
Genesis BBQ Group announced on June 10 that the 'AI Hwangol Set' and 'AI Pitching Set' will be available for two weeks exclusively through the BBQ app.
These sets are based on the menu enjoyed by Huang and his Korean partners at BBQ locations and Jamsil Baseball Stadium.
On June 5, Huang dined near Hongdae and later visited the BBQ Hongdae location, where he enjoyed golden olive chicken and lemon boy drinks. Following his visit, the restaurant saw a surge in customers seeking the same seating and menu items, leading to a more than 20% increase in sales over the previous weekend, according to BBQ.
Huang's fondness for chicken continued at Jamsil Baseball Stadium, where he expressed his love for the dish before throwing the first pitch on June 7, stating, "Nothing is better than Chimaek." On the same day, NVIDIA ordered 113 boxes of Crunchy Boneless Crackers from the BBQ location at the stadium.
In response to consumer interest, BBQ has created these sets featuring the trending menu items. The 'AI Hwangol Set' includes golden olive chicken with an additional serving of fries and two lemon boy drinks, while the 'AI Pitching Set' comes with Crunchy Boneless Crackers, two cream cheese balls, and two lemon boy drinks.
A BBQ representative stated, "We planned this set in response to consumer demand to experience the menu enjoyed by the AI emperor and his Korean partners. We will continue to strengthen our competitiveness as a leading K-chicken brand."
Huang's visit to South Korea lasted from June 5 to June 9, during which he discussed collaboration opportunities in high-bandwidth memory (HBM) supply chains and physical AI fields, including robotics and autonomous driving, with major domestic companies.
* This article has been translated by AI.
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