Whaekai Global, the operator of the beauty platform Whaekai, is rapidly innovating its operations through artificial intelligence (AI). The company aims to apply AI agents across its organization, moving beyond simple automation of repetitive tasks, and to leverage its verified technological capabilities to support the growth of its partner brands.
According to industry sources on June 11, as AI transformation (AX) emerges as a new growth strategy across various sectors, Whaekai Global is pushing for a shift to an 'AI native organization' based on its data utilization capabilities. The company plans to foster a culture where employees actively use AI tools and redesign their workflows.
A notable example is the in-house developed AI data analysis assistant, 'DAHAE.' Previously, when data analysis was needed, teams had to submit requests to the data analysis department and wait for results. However, since the introduction of DAHAE in February, users can input questions in natural language via the collaboration tool Slack, allowing the AI to search for relevant data and generate necessary queries to provide results.
Since its launch, DAHAE has quickly increased its usage within the organization. In just three months, it processed over 7,500 analysis requests, reducing the burden of repetitive data analysis tasks by more than 90%. The data strategy team has also shifted from handling simple inquiries to focusing on high-value tasks such as service improvement and business strategy development.
Whaekai Global emphasizes that its AI utilization is not limited to specific development teams but aims for a company-wide transformation. Non-development roles, such as product owners and designers, are encouraged to create and apply necessary systems, thereby changing the organizational culture.
Lim Kwang-bin, head of product at Whaekai Global, stated, "We have moved beyond simple technology adoption to a stage where employees systematize repetitive tasks and design their own tools. The experience of implementing automation will provide us with a competitive edge to respond flexibly to the rapidly changing market environment."
The scope of AI utilization is also expanding. Whaekai Global is strengthening its structure to connect brands with sales channels based on vast beauty data. By automating some processes that previously required manual review and judgment, the company has improved both operational speed and efficiency.
AI transformation is also underway in global marketing. The processes for discovering and vetting influencers on global social media platforms like TikTok and Instagram have been automated, creating a foundation for the sales team to share necessary information in real-time.
The benefits of improved operational efficiency are becoming evident. An AI-powered system for detecting abusive reviews has reduced review processing time by 89%, while the automation of photo review checks has decreased processing time by 94% without compromising quality. The company has also seen revenue growth, with consistent increases in sales from its global advertising operations and improved performance from brands and edit shops.
Beyond internal efficiency, Whaekai Global plans to provide AI-based growth infrastructure for brands on the Whaekai platform. The company is currently preparing a self-serving partner system that allows partner brands to manage everything from product operations to marketing. This system aims to leverage Whaekai's database of over 10 million reviews and AI capabilities as tools for brand growth.
Lim added, "Our next goal is to expand the verified capabilities of our AI agents as a growth infrastructure for brands on the Whaekai platform. We aim to enable K-beauty brands to grow more rapidly based on Whaekai's data and AI capabilities."
* This article has been translated by AI.
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