Meta announced that its text-based social platform, Threads, has surpassed 500 million monthly active users (MAU) globally as of June 17.
According to Meta, total app usage in Korea has increased by over 80% compared to the same period last year, highlighting significant growth in the Asian market.
Building on this momentum, Meta is introducing a 'Community' feature that allows users with shared interests to gather and engage in discussions on various topics. This feature aims to help users discover others who share their interests in areas such as sports, music, fandoms, and lifestyle, facilitating quicker participation in relevant conversations.
The Community feature provides a space for users to exchange opinions on specific topics. In Korea, communities will focus on themes like fashion, coffee, home-cooked meals, exhibitions, health, music recommendations, finance, and baseball. Users can join their preferred communities and participate as members.
Upon joining a community, users will be displayed as members on that community's page. Meta will automatically add relevant topic tags to users' profiles, making it easier for them to connect with others who share similar interests and engage in related discussions. Additionally, each community will feature custom 'like' emojis exclusive to its members, enhancing the community's identity.
Threads gained over 100 million users within just five days of its launch in July 2023. According to Mark Zuckerberg, CEO of Meta Platforms, Threads' MAU surpassed approximately 300 million by December 2024. In May of the same year, another social platform, X (formerly Twitter), reported an MAU of 600 million, indicating that Threads is rapidly catching up to X's user base just 1 year and 5 months after its launch.
Last month, Threads also introduced a music-sharing feature, allowing users to share snippets of their favorite songs in posts or replies, helping them express themselves and expand conversations through music.
A Meta representative stated, "We will continue to improve Threads based on user feedback, creating a platform where people can easily and meaningfully connect through shared cultural interests and communities."
* This article has been translated by AI.
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