LG Electronics' OLED TV has been recognized by film experts in the U.S. and Europe for its ability to convey creators' intentions with remarkable accuracy.
According to LG Electronics, the 'LG OLED Hollywood Roadshow' took place in May in Los Angeles, followed by events in London and Munich in June.
This event serves as a platform for LG to showcase its new OLED TV products to video professionals. It has been held annually since 2024 to enhance picture quality and viewing experiences from the creators' perspective.
This year's event was hosted at the global film production company 'Picture Shop' in Los Angeles. Notable Hollywood figures, including cinematographer Joana Coelho from the HBO series 'The Pit' and color scientist Joshua Pines, who worked on films like 'Gravity' and 'The Revenant,' attended the event.
The European events were held at the Strand Palace Hotel in London and the 'Ari' studio in Munich, attracting numerous colorists from major OTT platforms like Disney+ and Apple TV+.
Joana Coelho praised the LG OLED TV, stating, "The LG OLED TV accurately represents blacks and contrasts even in bright environments, reducing screen reflections and conveying the creator's intent perfectly."
Joshua Pines remarked, "It demonstrated outstanding color accuracy comparable to studio reference monitors, with impressive detail free from banding or noise."
This year's roadshow highlighted the '2026 LG OLED Evo AI,' featuring the '3rd Generation Alpha 11 AI Processor' and 'Reflection Free Premium' technology, which significantly reduces light reflections. It delivers the brightest picture quality ever seen in LG OLED TVs, with brightness improved by up to 3.9 times compared to standard OLED TVs. The 'Hyper Bright Booster' technology analyzes each scene to finely control brightness, enhancing immersion.
LG Electronics showcased its superior picture quality, including perfect color and black representation, HDR, and gradation capabilities, through live comparisons with RGB LED-based LCD TVs and other OLED TVs available in the market.
Baek Sun-pil, head of LG Electronics' Display CX division, emphasized, "We will continue to enhance the picture quality competitiveness of LG OLED TVs through ongoing communication and collaboration with content production experts who rigorously evaluate even the slightest differences in picture quality."
* This article has been translated by AI.
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