KT Mmobile has introduced the industry's first ChatGPT-based conversational AI rate recommendation service. This service utilizes AI to handle the entire process of exploring rate plans, from analyzing bill photos to recommending bundled products.
On June 22, KT Mmobile announced the launch of its AI rate recommendation service on its official direct mall. The service is available to both subscribers and non-subscribers. Users can ask questions in everyday language through a chat window, and the AI will analyze their usage patterns to suggest suitable rate plans along with the reasons for its recommendations.
The service also includes a feature where users can upload photos of their monthly communication bills. The AI will analyze the usage details and propose more appropriate rate plans. Users can share the recommendation results via link copying, SMS, or KakaoTalk, making it convenient for children to help their parents find suitable plans.
This service is part of KT Mmobile's ongoing AX strategy, which aims to enhance the customer journey. In June 2024, the company was the first in the industry to introduce an 'AI automatic activation' system, where an AI voice bot directly calls customers to verify their identity and process activations. In March 2025, this service was expanded to include eSIMs. By June of the same year, KT Mmobile launched the voice-based AI consulting service 'M-bot,' capable of handling over 20 tasks, including bill payments and usage inquiries, 24/7. This integration of AI spans the entire customer interaction process, from plan exploration to activation and post-signup consultations.
Kim Eui-hyun, CEO of KT Mmobile, stated, "We can now provide a personalized experience based on AI from the moment customers explore rate plans to post-signup consultations. We aim to set a new standard for budget mobile services through the enhancement of customer touchpoints across the board."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.