Shinsegae Casa announced on June 22 that its Materasso brand will introduce a subscription service for premium mattresses, allowing customers to access them at an affordable price.
Materasso, a mattress brand launched by Shinsegae Casa's Casamia in 2021, became an independent sleep-focused brand in 2023.
The new subscription service allows customers to pay a monthly fee to use the products. With maximum discounts applied, including through partner cards, subscriptions can start at around 10,000 won per month.
Customers can choose between a 'Basic' option, which provides the mattress only, and a 'Care Plus' option, which includes annual mattress cleaning. Subscription periods are available in 36, 48, or 60 months, and ownership of the product automatically transfers to the customer upon full payment of the subscription fee.
The subscription products include the 'Forest Collection' mattresses such as Cloud H, Cloud S, Blanch, Bay H, and Bay M, as well as luxury options from the 'Heritage Collection' like Ebony and Rosewood. Customers can also subscribe to Casamia's premium massage recliner, the Campo Rest.
To celebrate the launch, customers who sign a subscription contract will receive a waterproof mattress cover valued at 60,000 won and a 20% discount on bed frames.
A representative from Shinsegae Casa stated, "We are launching this service to provide more customers with access to Materasso's premium sleep solutions. We will continue to expand products and services that meet customer demands and market changes."
* This article has been translated by AI.
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