Bodyfriend Launches Rental Program for Soldiers to Care for Parents' Health

by Hyeon Mi Cho Posted : June 25, 2026, 11:44Updated : June 25, 2026, 11:44
Bodyfriend introduces a rental program for soldiers to express love for their families.
Bodyfriend introduces a rental program for soldiers to express love for their families. [Photo=Bodyfriend]


On June 25, Bodyfriend announced the launch of a special 18-month rental program for active-duty soldiers, coinciding with the month of national defense and veterans. This initiative is the first of its kind in the industry.

The program was inspired by a soldier who visited a Bodyfriend lounge during his leave and gifted a healthcare robot to his parents.

Soldiers from the Army and Navy can rent Bodyfriend's compact healthcare robot, the New Falcon, for the same duration as their service, with a contract of 18 months. The program is designed so that soldiers only need to pay about 10% of their monthly salary to participate.

The New Falcon can tilt up to 155 degrees, providing a more intimate massage experience. Its XD-Air massage module moves smoothly and flexibly, delivering a comfortable and elastic massage. It also features a heating function adjustable up to 60 degrees and specialized sleep modes for deep sleep, power naps, and quiet nights.

A Bodyfriend representative stated, "We hope this program, which originated from soldiers' desire to protect not only their country but also their parents' health, will be used for valuable filial piety." The company plans to expand the program to include Air Force personnel in the future.





* This article has been translated by AI.