A futuristic city set in 2075 has emerged in the heart of Yeouido, Seoul. With vibrant neon signs, the constant sounds of urban signals, and hover bikes soaring through the air, this cinematic space has come to life at the Hyundai Seoul. The star of this spectacle is the British plush toy brand Jellycat.
On June 26, the 'Jellycat 2075 AD General Store,' the brand's first official store in South Korea, opened on the fifth floor of the Hyundai Seoul. Jellycat is renowned for creating unique spaces around the world, including 'Jellycat Fish and Chips' in London, 'Jellycat Cafe' in Shanghai and Beijing, and 'Jellycat Diner' in New York, each with its own theme. The theme for Seoul is a futuristic city in 2075.
Greeting visitors at the entrance is a giant version of Jellycat's iconic character, 'Jack,' who welcomes guests from atop a flying hover bike.
Upon entering, the futuristic atmosphere intensifies. Neon lights, large structures, and Jellycat characters hidden throughout create a cohesive vision of a future world.
While futuristic cities often evoke cold and desolate imagery, this space offers a different perspective. It depicts a warm future where adorable characters coexist. Although set in the distant year of 2075, the whimsical and cheerful vibe characteristic of Jellycat remains intact.
A Jellycat representative stated, "Jellycat stores are spaces for sharing 'joy.' The Hyundai Seoul store is the first official themed space where Korean customers can fully experience the Jellycat universe."
As the first official store in the country, it features a collection of popular characters, including the beloved 'Bunny,' along with the Amuseables line, which reinterprets everyday fruits, foods, and household items in Jellycat's unique style.
The most notable product at the Seoul store is the 'Bartholomew Bear Disco Ball.' This Jellycat character is dressed in a sparkling silver disco ball outfit, based on a storyline where he accidentally time-travels to the future while enjoying a galactic disco party. This product is making its global debut in Seoul.
A Jellycat representative noted, "Jellycat has a global fanbase, and there are international tourists who visit the store specifically to purchase exclusive items. We expect many global fans to visit this time as well."
The futuristic city of Jellycat extends beyond just visuals. On the second floor of the Hyundai Seoul, the department store's cafe brand, Til White, will offer two limited-edition drinks and one special dessert inspired by Jellycat. These collaborative menu items will be available until July 26, so be sure not to miss out.
* This article has been translated by AI.
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