On July 2, Chabot released data indicating that the frequency of app events increased by 61% following the introduction of the virtual showroom. Users are not only viewing vehicle information but are also actively engaging by rotating vehicles, changing colors and trims, and comparing options.
The app's D7 retention rate, which measures users returning to the app seven days after initial use, improved by approximately 22%. This indicates that more users are returning to the app to compare and review vehicles rather than just trying the service once.
Metrics reflecting actual purchase intent also showed improvement. In the week following the virtual showroom's launch, the number of vehicle quote requests surged by about 200% compared to the same period before the service was introduced.
According to the company, these changes stem from a redesigned experience that goes beyond merely displaying vehicles. The virtual showroom integrates the entire process—from exploration to option comparison, quote requests, and consultations—into a single interface.
Users can request consultations directly without navigating to a separate screen when they express interest in a vehicle. This service utilizes 3D graphic technology, allowing it to run instantly on mobile devices without the need for additional software or streaming.
The showroom enhances accessibility and convenience by enabling users to explore vehicles in high-resolution 3D without requiring high-spec PCs or additional applications. Key options, such as panoramic sunroofs and head-up displays (HUD), can also be visually confirmed, providing an experience similar to viewing a physical vehicle.
Kang Byeong-hee, Deputy CEO of Chabot Mobility, stated, "The virtual showroom is not just a service that displays vehicles; it is a digital auto commerce service designed for consumers to experience exploration, comparison, consultation, and quotes in a seamless flow."
Meanwhile, Chabot noted that the automotive industry continues to grow in an online and data-driven environment. After recording approximately 43 billion won in revenue last year, the company expects to achieve around 70 billion won in revenue this year.
* This article has been translated by AI.
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