The Korea Small Business and Startups Agency has officially opened two duty-free shops dedicated to small business products at Incheon International Airport's Terminal 2.
According to Hanyuwon, the newly opened fifth and sixth stores are located on the east side (Gate 281) and west side (Gate 218) of Terminal 2. These new outlets feature products centered around the growing K-Beauty, K-Fashion, K-Food, and K-Life categories, serving as export test beds for small businesses looking to gauge global customer reactions.
Additionally, the shops include product experience zones and photo zones to enhance conversion rates and provide consumers with positive experiences of small business products. A media wall has also been installed to promote the products.
Hanyuwon has been operating the 'Policy Duty-Free Shop,' dedicated to small business products, since November 2021 at Incheon International Airport. This initiative has received a positive response from small businesses seeking to enter duty-free markets due to lower fees and entry barriers compared to private duty-free shops.
Earlier in June, Hanyuwon CEO Lee Tae-sik visited a company participating in the policy duty-free shop in Guri, Gyeonggi Province, to listen to on-site challenges.
On the day of the official opening, CEO Lee also visited the new stores to assess their operations.
Lee stated, “Entering duty-free shops means more than just opening new sales channels for small businesses. It provides new opportunities for overseas market entry through meetings with global customers.” He added, “As the preference for K-products among overseas consumers is increasing based on the Korean Wave, we will help more excellent small businesses enter international markets through policy duty-free shops.”
* This article has been translated by AI.
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