Hyundai Motor Group has established a unified team for its autonomous driving research and development (R&D) by appointing key executives to dual roles in its Advanced Vehicle Platform (AVP) division and 42dot.
According to industry sources on August 2, Vice President Kwon Jeong-hyun and Executive Director Jeremy Ma, who were recently recruited by Hyundai Motor Group, will hold significant positions in both the AVP division and 42dot.
Kwon and Ma will serve as the heads of the Autonomous Driving Development Center and the Silicon Valley office, respectively, within the AVP division. At 42dot, Kwon will oversee the autonomous driving division, while Ma will lead the Silicon Valley (SV) division.
Park Min-woo, the president who leads the group’s autonomous driving strategy, also holds dual roles as the head of the AVP division and the CEO of 42dot, indicating the formation of a triangular structure for autonomous driving R&D that spans both organizations.
Kwon has experience in developing and commercializing AI technologies used in autonomous driving, including recognition software, deep learning, machine learning, and computer vision.
Ma has built a distinguished career in autonomous driving, robotics, vision, and systems integration, having worked at NASA, Apple, Toyota Research Institute (TRI), and NVIDIA.
Hyundai Motor Group's dual-role executive system for autonomous driving is seen as a move to strengthen the unified team structure between the AVP division and 42dot. By fostering an organic relationship between 42dot, which researches advanced technologies, and the AVP division, which connects these technologies to production development, the group aims to enhance decision-making efficiency and create synergies.
Park Min-woo, who joined the company in January, emphasized during a meeting with employees that "we must work as a stronger unified team now," stating that there will be no barriers where the AVP only executes and 42dot only internalizes.
Hyundai Motor Company plans to unveil its autonomous driving technology roadmap at the 2026 CEO Investor Day, scheduled for August 26 in Yeouido, Seoul.
* This article has been translated by AI.
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