FILA Unveils 2026 FW 'Airflow Lightweight Down' Campaign

by Hong Seungwan Posted : August 3, 2026, 14:16Updated : August 3, 2026, 14:16

FILA, a sports brand operated by Mistokorea, announced on August 3 that it has released behind-the-scenes photos of its 2026 FW 'Airflow Lightweight Down' campaign featuring brand model WOODZ.

The silver-colored product worn by WOODZ sold out immediately after its pre-release on the official online store on July 31. In response to customer demand, Mistokorea is preparing additional stock.

The Airflow Lightweight Down emphasizes a lightweight feel and warmth. It is filled with 80% down and 20% feathers from European ducks and features a thin, transparent 10D sheer material that showcases the down's volume and internal structure.

Additionally, diagonal stitching details add dimension, and the product is available in various colors inspired by nature, including silver. It is designed for practicality and style, suitable for light outdoor activities as well as urban everyday wear.

FILA plans to release campaign photos featuring WOODZ against a natural backdrop in mid-next month. A representative from Mistokorea stated, "We are quickly preparing additional stock to reward our customers' support and ensure more people can experience the product."

Meanwhile, Mistokorea also reported that the cumulative sales of its new FILA underwear 'Lovers' line have surpassed 100,000 units, with sales increasing by 277% compared to the same period last year.




* This article has been translated by AI.