Cha Bio F&C is set to develop cosmetics utilizing the artwork of artists with developmental disabilities.
On August 4, Cha Bio F&C, a subsidiary of the Cha Bio Group, announced that it has signed a memorandum of understanding (MOU) with Bravo Be Be Arte, a workplace dedicated to cultural and artistic endeavors for individuals with developmental disabilities, to collaborate on the development, production, and marketing of cosmetics.
The signing ceremony took place on August 3 at Bravo Be Be Arte in Guro-gu, Seoul, and was attended by Cha Bio F&C CEO Kim Seok-jin, Vice President Hong Ji-sun, Bravo Be Be Arte CEO Lim Ui-jun, and Bear Better CEO Lee Jin-hee. Artist Park Byeong-jun, who provided artwork for the upcoming products, was also present.
This partnership aims to create and sell products that incorporate the artwork of developmental disability artists into cosmetic packaging design.
Bravo Be Be Arte will handle product planning and sales, applying the works of its affiliated artists to product designs. They will also be responsible for the development and procurement of packaging materials, including containers and labels.
Cha Bio F&C will provide technical consulting and research and development support necessary for the formulation of the cosmetics. The company plans to utilize its expertise in raw materials and formulation technology to produce the products and supply them to Bravo Be Be Arte.
The two companies are currently developing their first collaborative products, 'Bravo Be Be Arte Lip Balm' and 'Bravo Be Be Arte Hand Cream,' with a target launch date in September.
Bravo Be Be Arte is a workplace created through joint investment by companies obligated to employ individuals with disabilities, providing job opportunities for those with developmental disabilities. The social enterprise Bear Better supports management and human resources based on 14 years of experience working with individuals with developmental disabilities.
As part of its commitment to ESG management, Cha Bio F&C plans to continue expanding its scope of social contribution activities.
Kim Seok-jin, CEO of Cha Bio F&C, stated, "We will leverage our accumulated research and development and production capabilities in cosmetics to enhance the competitiveness of Bravo Be Be Arte's products. We will also strive to create social value by utilizing our technological and business capabilities in the future."
* This article has been translated by AI.
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