Haenam County's urban revitalization project is yielding results as it continues to support local small businesses and boost the regional economy through various project selections.
According to Haenam County, the urban revitalization initiative has facilitated local small businesses' participation in various projects, leading to selections in marketing, product development, and digital transformation, thereby establishing a foundation for growth.
In April, 'Ddangkkut Pumpkin Candy' was selected for a marketing support project for women-owned small businesses organized by Jeollanam-do, securing 9.9 million won in funding. This project aims to enhance brand competitiveness, develop packaging materials, and establish an online marketing foundation.
In June, 'Dalkkeut Choco' was chosen for a collaborative project by the Small Enterprise and Market Service, receiving 50 million won in funding. This initiative will focus on developing a joint brand, collaborative marketing, and expanding sales channels to strengthen the collaboration among local small businesses and enhance market competitiveness.
The project selections continued in July.
Dalkkeut Choco was also selected for the Ministry of SMEs and Startups' '2026 Small Business Lifestyle Culture Innovation Support Project,' allowing it to pursue a project worth 72 million won. This initiative is expected to inject new vitality into the urban market by establishing a differentiated business model linked to lifestyle culture content.
In the 'Haenam Seaweed and Sweet Potato Product Development Support Project' led by the Jeollanam-do Bio Promotion Agency, 'Financier' and 'Ddaldalhan Haenam' were each selected, securing 60 million won per company, totaling 120 million won. The plan is to develop high-value-added products using Haenam's representative agricultural and marine products, seaweed and sweet potatoes, to enhance the brand competitiveness of local specialties.
The initiative has also achieved success in the digital transformation sector.
Eight local businesses, including The Best Seafood, Yeonane Siraegi Soup, Beautiful Bakery, Hwawonyo, Dalkkeut Choco, Ddaldalhan Haenam, Arong Cafe, and Hampyeong Hong-eo, were selected for the Small Enterprise and Market Service's '2026 One-on-One Digital Education Project.'
Participating businesses will enhance their digital capabilities through tailored training and consulting linked with professional organizations, focusing on smart store operations, social media marketing, and expanding online sales channels. This is expected to help them adapt to the changing consumer environment and establish a stable sales foundation.
Haenam County views these achievements as the result of sustainable market development policies that support small businesses' self-sufficiency, specialized product development, and digital transformation, going beyond mere environmental improvements.
The Haenam Urban Revitalization Promotion Team plans to continue supporting local small businesses this year by discovering project opportunities, developing business plans, and providing expert consulting, actively seeking new projects that align with market characteristics.
Kim Deok-il, head of the Haenam Urban Revitalization Promotion Team, stated, "We achieved good results by systematically supporting the discovery and participation in project opportunities, believing that the competitiveness of local small businesses is directly linked to the competitiveness of the local economy. In the future, we will continue to nurture brands that reflect Haenam's unique characteristics and support digital transformation and market expansion to inject ongoing vitality into the urban market."
Meanwhile, as part of the urban revitalization project, Haenam County is promoting the creation of a chocolate street and expanding cultural content that reflects local characteristics, while focusing on strengthening merchant capabilities, developing specialized products, and supporting digital transformation to foster a sustainable local market.
* This article has been translated by AI.
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