Hana Financial Group is introducing a mobile financial service to enhance access for seniors in Incheon.
On August 12, Hana Financial announced the launch of the Happiness Dream Bus, which will provide financial counseling and education to senior customers and vulnerable elderly populations in the Incheon area.
The Happiness Dream Bus features financial experts traveling in a dedicated minibus to visit senior towns, community centers, welfare facilities, and nursing homes. This service allows seniors to receive essential financial information, such as retirement asset management and fraud prevention, without needing to visit a bank branch.
As Hana Financial prepares to relocate its headquarters to Cheongna International City in Incheon next month, it is expanding related services in the region.
Recently, retired financial professionals, including former branch managers, conducted financial education sessions for about 50 seniors at two community centers in Seo-gu and Bupyeong-gu. The curriculum covered topics such as retirement asset management, inheritance and gifting, fraud prevention including voice phishing, and financial management strategies for dementia.
This month, the program will expand to include visits to areas such as Gyeyang-gu and Yeonsu-gu. Plans are also in place to provide financial counseling and education in the island regions of Ongjin-gun, where access to financial and welfare services is relatively limited.
A Hana Financial representative stated, "We will support senior customers in Incheon to conveniently access professional financial counseling and tailored services, and we will continue to expand inclusive finance in collaboration with the local community."
* This article has been translated by AI.
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