Hyundai Department Store has donated 200 million won to improve the living conditions of descendants of independence activists, in collaboration with its customers.
On August 12, Hyundai Department Store announced that it has provided the donation to Korea Habitat, an international nonprofit organization, to support housing for the descendants of independence activists. The funds will be used for the construction of new homes.
Customers of Hyundai Department Store also participated in this initiative. Since June, the store has been running a campaign through its integrated membership app, H-Point, allowing customers to donate their points to support housing for the descendants of independence activists.
Each H-Point is valued at 1 won. As of August 10, over 7,000 customers had participated in the campaign, and with the addition of Hyundai Department Store's own contributions, a total of 200 million won was raised.
Korea Habitat has been building and repairing homes for vulnerable populations since 1994. Since 2017, it has also been working on improving housing conditions for the descendants of independence activists.
Through fundraising events like the '3.1 Run' and '815 Run,' the organization has provided a total of 23 new homes to families of independence activists to date.
According to Korea Habitat, nearly 19,450 people participated in the 815 Run held last year to commemorate the 80th anniversary of liberation, raising approximately 2.348 billion won through entry fees and corporate sponsorships.
Yang Myung-sung, Executive Director of Sales Strategy at Hyundai Department Store, stated, “We plan to continue various social contribution activities to remember and express gratitude for the sacrifices of those who dedicated themselves to the nation.”
* This article has been translated by AI.
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