"We will become a company that is more like an IT company than an IT company itself" (Chung Euisun, Chairman of Hyundai Motor Group)
Hyundai Motor Group is accelerating its AI transformation (AX) as it transitions from an automotive manufacturer to a future mobility and physical AI company. The group is focusing on embedding an AI-driven culture deep within the organization, moving beyond merely implementing generative AI in its operations. It has already demonstrated its competitiveness by integrating AI across all areas, including development, manufacturing, and after-sales service.
On August 12, Hyundai Motor Group held an 'AX Achievement Presentation' at its headquarters in Yangjae, Seoul. The event was organized to showcase the group's AX transformation efforts and key achievements since 2019. Jin Eunsook, President of ICT at Hyundai Motor and Kia, stated, "AI is an important technology, but ultimately it is a tool for businesses. The speed at which we understand and apply new technologies, including AI, is crucial for organizational competitiveness, and we will continue to expand AX initiatives."
◆ Chairman Chung Euisun Participates in Coding Training: "Top Leaders Must Embrace AI for Organizational Efficiency"
To enhance work efficiency, the company has implemented platforms such as Jira, Doory, Confluence, and Microsoft 365 since 2022. Research teams in autonomous driving and hydrogen sectors, which previously could not use external collaboration tools due to security regulations, are now able to share and accumulate information across various departments using the same platforms.
The in-house generative AI platform, 'H Chat Pro,' has become a primary tool for 30,000 employees. It allows staff to utilize various external generative AI models, such as ChatGPT, Gemini, and Claude, in a secure environment.
Chairman Chung and other senior executives recently participated in 'Vibe Coding' training, a development method that uses generative AI to execute code and produce results. After the training, Chung reportedly said, "Management must understand AI well to clearly distinguish what it can and cannot solve, which is essential for making sound decisions." He also emphasized the importance of top-level leaders embracing technology to drive organizational competitiveness.
◆ 90% Reduction in Work Time, Annual Cost Savings of 5.2 Billion Won
Hyundai explained that the AX transformation is leading to productivity improvements. For instance, after implementing the 'Collision Safety AI Assistant,' engineers have reduced their data collection time by over 90%. Developers are now able to redirect the time saved into high-value tasks such as interpreting experimental results and improving designs and strategies.
In manufacturing, the 'AI Automation Recognition Service' is enhancing quality control and operational efficiency in production processes. Previously, workers manually checked vehicle information, but AI technology now enables early detection and response to errors. This service has been applied across all Hyundai and Kia factories and 70 global production sites, achieving annual cost savings of 5.24 billion won.
Hyundai Motor Group is also actively supporting small and medium-sized enterprises in their AX initiatives, leveraging its experience and expertise. Jin, the ICT head, stated, "Our goal is not to be the company that uses AI the most, but to be the company that utilizes AI most effectively in the world. We will learn new technologies quickly and apply them in the field to create customer value and business results."
* This article has been translated by AI.
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