Home & Shopping announced the launch of its fashion and lifestyle program 'Daily Minseo' on August 13.
The program is hosted exclusively by Kang Min-seo, the top show host in the fashion division, and airs every Friday at 10:25 a.m. for 70 minutes.
Notably, the show enhances viewer interaction by incorporating artificial intelligence (AI) avatars and 3D content. Kang Min-seo's AI avatar will appear to encourage real-time orders, while the 3D content and showroom-style set design aim to provide an immersive shopping experience.
Thanks to this innovative approach, the first broadcast on August 7 featured a Jin-do fur hooded half coat that exceeded its sales target.
A representative from Home & Shopping stated, "Kang Min-seo's expertise and friendly hosting style are the program's biggest differentiators. We aim to maximize customer satisfaction through broadcasting innovation that combines AI and 3D technology with Kang Min-seo's charm."
* This article has been translated by AI.
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