11st has introduced a new service that utilizes artificial intelligence (AI) to recommend search keywords and products tailored to customer purchasing intentions.
On August 18, 11st announced the launch of its '11st AI Search' service, which suggests detailed search keywords and related products based on the customer's input in the search bar. When a customer searches for a product category, the AI analyzes key features, characteristics, and uses of the product to propose specific search keywords.
For instance, searching for laptops may yield keywords like 'portable' or 'optimized for gaming.' Similarly, swimwear searches might suggest keywords such as 'body-shaping' or 'UV-blocking,' while eggs could be associated with 'humanely raised' or 'antibiotic-free' considerations.
The AI also evaluates price competitiveness, shipping costs, delivery speed, and customer reviews to recommend around five suitable products.
Additionally, the service supports 'contextual search,' allowing customers to input specific conditions such as age, gender, and season, or everyday phrases like 'gifts for housewarming' or 'snacks for late-night eating' to receive relevant product suggestions.
The conversion rate for actual purchases has also shown significant improvement. According to 11st, the purchase conversion rate for the AI search service, launched last month, was more than double that of the previous integrated search.
Seol Geon-ho, head of the development group at 11st, stated, "Search is a crucial starting point for shopping, and we will enhance customer convenience based on AI technology."
Meanwhile, 11st is holding a T-Membership Shopping Festival for T-Membership customers until August 20, offering discounts of up to 50% (up to 5,000 won) on 980 popular items, including seasonal food, daily necessities, and digital and fashion & beauty products.
* This article has been translated by AI.
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