WJ Cosmetics, a derma cosmetic brand operated by Wonjin Plastic Surgery, has opened a new location in a pharmacy within the Jeju tourism zone, marking a significant expansion of its offline distribution network.
This new entry allows domestic and international tourists visiting Jeju to purchase WJ Cosmetics products directly on-site. The brand aims to enhance its visibility among tourists while leveraging offline sales channels to boost brand recognition.
Jeju is a prominent tourist destination, attracting both domestic and foreign visitors. Recently, there has been a growing interest in K-beauty and healthcare products among tourists, making local pharmacies a key distribution channel for such products.
Designed with medical standards in mind, WJ Cosmetics plans to continue expanding its offline distribution channels, starting with this new pharmacy location in Jeju, to make its products more accessible to tourists.
The company emphasized, "WJ Cosmetics is the only official cosmetics brand associated with Wonjin Plastic Surgery and Dermatology, and any other brands using similar names have no affiliation with the medical institution."
* This article has been translated by AI.
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