Lamborghini CMO: V12 Remains the Heart as Electrification Maximizes Potential

by KimSuJi Posted : August 20, 2026, 18:04Updated : August 20, 2026, 18:04

Automobili Lamborghini has maximized vehicle performance with the introduction of the Revuelto SV, the brand's first model to feature a plug-in hybrid (PHEV) architecture. The company aims to leverage electrification not just as an eco-friendly technology but as a means to enhance driving performance.
 
In an interview coinciding with the unveiling of the Revuelto SV, Federico Foschini, Lamborghini's Chief Marketing and Sales Officer, stated, "Electrification is not about changing the essence of the car, but rather about elevating driving dynamics to the next level." He emphasized that the naturally aspirated V12 engine remains the heart of the vehicle, adding that electrification technology is applied to maximize its potential.
 
Lamborghini first revealed the Revuelto SV at The Quail during Monterey Car Week on August 14. The SV designation signifies a high-performance model aimed at extreme performance, marking the first time a derivative model from the Revuelto lineup has been introduced.
 
The significance of this model lies in its pioneering application of a PHEV system within the high-performance lineage. The Revuelto SV combines a V12 engine with three electric motors and a 7.3 kWh high-performance lithium-ion battery. This launch opens a new chapter in the Super Veloce lineage, with Lamborghini producing a limited run of 1,963 units to reflect the year of the company's founding.
 
Foschini explained that the goal of implementing electrification is to enhance the driving experience. He noted, "Electrification plays a crucial role in fully utilizing the potential of a vehicle with over 1,000 horsepower, making it possible for both professional racing drivers and everyday customers to handle such performance safely and enjoyably."
 
He added, "With electrification, drivers can more effectively harness the performance of the V12 engine. The hybrid system not only allows for limited pure electric driving by combining the V12 engine and battery but also significantly enhances performance through the three electric motors."
 
Furthermore, Lamborghini has committed to maintaining the unique emotional appeal of the V12 during this electrification transition. Foschini stated, "The excitement and immersion that a naturally aspirated V12 provides, along with the connection between the driver and the engine, remain core elements. Electrification does not undermine Lamborghini's unique values; rather, it enhances the overall enjoyment."




* This article has been translated by AI.