Genesis has unveiled its first ultra-large flagship electric SUV, the GV90, along with the GV90 Neolun. The world premiere took place on August 19 in San Francisco, where Genesis showcased both models. The GV90 is built on Hyundai Motor Group's next-generation electric vehicle platform, known as 'eM.'
The GV90 stands out with its large body and bold front design, differentiating it from existing Genesis SUVs. While it retains the brand's signature dual-line lamp design language, the absence of the traditional crest grille significantly alters the front appearance.
Online reactions to the GV90's design have been mixed. Some users described the front as resembling “triangular underwear,” “like women's panties,” or likened it to a character from Pixar's 'Cars.'
Comments included sentiments like, “Wasn't the dual-line lamp a symbol of Genesis?” and “The front design of the GV80 is much better; I’m disappointed with this design.” Consumers who preferred the combination of the crest grille and dual-line lamps found the electric vehicle's front to be relatively bland.
One user noted, “The dual-line lamps only complete the design when paired with the Genesis shield-shaped crest grille. Without the unique grille, the dual-line lamps feel quite plain and empty.”
Conversely, some praised the design, stating, “It’s pretty,” and “It seems aimed at the American market; the B-pillarless style is likely to appeal to Americans.”
Beyond its design, the GV90 boasts impressive specifications. According to domestic certification processes, the GV90 combines a front electric motor rated at 240 kW (326 horsepower) and a rear motor at 250 kW (340 horsepower), achieving a total output of 666 horsepower. The battery capacity is approximately 123.5 kWh, providing a combined driving range of 481 km on a single charge. The urban driving range at normal temperatures reaches up to 503 km, while highway driving is rated at 453 km, and the cold weather combined range is 431 km.
However, the GV90's substantial size and large battery result in a curb weight of 3,030 to 3,060 kg. Some consumers expressed disappointment that the driving range does not exceed 500 km given the vehicle's size and weight.
There were also opinions lamenting the fact that it is an electric vehicle. One user remarked, “I wish it were an internal combustion engine or hybrid due to the design, as wealthy individuals are likely to choose gasoline options.”
Nonetheless, the GV90 is significant as a symbolic model for Genesis, targeting the luxury SUV market in the era of electrification. Notably, the B-pillarless coach door, which garnered attention in the Neolun concept, is also featured in the GV90, emphasizing its unique appeal in the premium SUV segment.
* This article has been translated by AI.
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