Courtesy of Musinsa
SEOUL, August 21 (AJP) - South Korean fashion platform Musinsa is expanding into Viet Nam, marking its latest move into Southeast Asia after recently entering the Philippines and Indonesia.
Musinsa said Friday it has signed a partnership with Au Chau Fashion and Cosmetics Company (ACFC), a subsidiary of Vietnamese retailer Imex Pan Pacific Group (IPPG), to expand its brands in Viet Nam and reach more local customers. Under the partnership, the two companies also plan to open offline stores in major cities including Ho Chi Minh City.
Musinsa said ACFC's existing distribution and retail network will help it enter the Vietnamese market more quickly. ACFC has 28 global fashion brands and operates more than 280 stores nationwide, while its parent company, IPPG, operates more than 1,200 stores across Viet Nam and carries more than 100 global brands.
Musinsa's latest entry comes as demand from Vietnamese consumers has grown, with its online transaction volume from Viet Nam increasing by an average of about 40 percent annually from 2023 to 2025.
Musinsa has already signed similar deals in other Southeast Asian countries. On Aug. 12, it signed an exclusive distribution agreement with ACX Holdings, part of the Philippines' Ayala Corporation, and plans to open its first store in Manila in the second half of this year. Just two days later, it signed another agreement with Indonesian retailer PT Mitra Adiperkasa Tbk (MAP).
With these recent deals, Musinsa is expanding its presence across Southeast Asia, with its fashion labels targeting younger and middle class consumers with affordable fashion.
"By combining ACFC's expertise in global fashion brands with Musinsa's strength in unique styles, we hope to offer Vietnamese consumers a new and differentiated experience while expanding our presence in Southeast Asia," said Choi Un-sik, who oversees brand marketing at Musinsa.
AJP Takeaways
• Musinsa is expanding into Viet Nam in August 2026, marking its latest move into Southeast Asia after recent entries into the Philippines and Indonesia.
• Musinsa signed a partnership with Au Chau Fashion and Cosmetics Company, or ACFC, on Aug. 21, 2026, to expand its fashion brands and reach more Vietnamese consumers.
• Musinsa and ACFC plan to open offline stores in major Vietnamese cities, including Ho Chi Minh City, using ACFC's existing retail and distribution network to speed up market entry.
• Musinsa's online transaction volume from Viet Nam grew by an average of about 40 percent annually from 2023 to 2025, highlighting rising demand among Vietnamese consumers.
• Musinsa is building a Southeast Asian retail network through partnerships with major local retailers in Viet Nam, the Philippines and Indonesia, targeting younger and middle class consumers with affordable fashion.
Musinsa said Friday it has signed a partnership with Au Chau Fashion and Cosmetics Company (ACFC), a subsidiary of Vietnamese retailer Imex Pan Pacific Group (IPPG), to expand its brands in Viet Nam and reach more local customers. Under the partnership, the two companies also plan to open offline stores in major cities including Ho Chi Minh City.
Musinsa said ACFC's existing distribution and retail network will help it enter the Vietnamese market more quickly. ACFC has 28 global fashion brands and operates more than 280 stores nationwide, while its parent company, IPPG, operates more than 1,200 stores across Viet Nam and carries more than 100 global brands.
Musinsa's latest entry comes as demand from Vietnamese consumers has grown, with its online transaction volume from Viet Nam increasing by an average of about 40 percent annually from 2023 to 2025.
Musinsa has already signed similar deals in other Southeast Asian countries. On Aug. 12, it signed an exclusive distribution agreement with ACX Holdings, part of the Philippines' Ayala Corporation, and plans to open its first store in Manila in the second half of this year. Just two days later, it signed another agreement with Indonesian retailer PT Mitra Adiperkasa Tbk (MAP).
With these recent deals, Musinsa is expanding its presence across Southeast Asia, with its fashion labels targeting younger and middle class consumers with affordable fashion.
"By combining ACFC's expertise in global fashion brands with Musinsa's strength in unique styles, we hope to offer Vietnamese consumers a new and differentiated experience while expanding our presence in Southeast Asia," said Choi Un-sik, who oversees brand marketing at Musinsa.
AJP Takeaways
• Musinsa is expanding into Viet Nam in August 2026, marking its latest move into Southeast Asia after recent entries into the Philippines and Indonesia.
• Musinsa signed a partnership with Au Chau Fashion and Cosmetics Company, or ACFC, on Aug. 21, 2026, to expand its fashion brands and reach more Vietnamese consumers.
• Musinsa and ACFC plan to open offline stores in major Vietnamese cities, including Ho Chi Minh City, using ACFC's existing retail and distribution network to speed up market entry.
• Musinsa's online transaction volume from Viet Nam grew by an average of about 40 percent annually from 2023 to 2025, highlighting rising demand among Vietnamese consumers.
• Musinsa is building a Southeast Asian retail network through partnerships with major local retailers in Viet Nam, the Philippines and Indonesia, targeting younger and middle class consumers with affordable fashion.
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