Genesis has launched the GV90, a large flagship sports utility vehicle (SUV), completing its full lineup of electric vehicles (EVs) from compact to full-size. This fall, Genesis will also introduce its first hybrid models, the GV80 and G80, as part of its strategy to strengthen its growing portfolio of eco-friendly vehicles.
According to Hyundai Motor, Genesis has sold a total of 450,049 vehicles in the U.S. since its official entry into the market in 2016, as of July this year. Last year, the brand exceeded annual sales of 80,000 units for the first time, setting a record for the highest annual sales in the U.S. for five consecutive years since 2021. This year, it also achieved the highest sales for the first half of the year, with 39,088 units sold. In July alone, sales reached 6,947 units, marking 22 consecutive months of year-over-year sales growth.
Analysts attribute Genesis's growth in the U.S. market to its well-rounded SUV lineup, which excels in product quality, design, and safety. Starting with a sedan-focused lineup, Genesis has expanded to include various segments and electrified models, steadily increasing its sales in a market that traditionally favors utility vehicles.
Since introducing the G80 and G90 in 2016, Genesis has responded to diverse consumer demands by launching models such as the G70 in 2018, GV80 in 2020, GV70 in 2021, GV60 in 2022, and the electrified GV70 in 2023, with the GV80 Coupe set to debut in 2024. As a result, SUVs now account for approximately 61.5% of all Genesis sales in the U.S. as of July.
Notably, the GV70 (including the electrified model) and GV80 (including the coupe) have recorded the highest and second-highest sales figures in the U.S., with combined sales exceeding 268,724 units, driving local sales.
Genesis plans to establish a full SUV lineup that encompasses both electrified and hybrid models with the upcoming launches of the GV90 and GV60 Magma.
The GV90 is Genesis's first ultra-large flagship electrified SUV, developed on the dedicated 'eMP platform.' It features the world's first independent opening hidden B-pillar coach door, the 'Neolun Arch Gate,' which provides exceptional openness and spacious entry and exit, as well as a 'roof airbag' that covers the entire roof glass to protect against rollover accidents.
The GV60 Magma boasts impressive performance, achieving 0-200 km/h in 10.9 seconds and a top speed of 264 km/h, making it the most powerful electrified model from Genesis. It is equipped with dual motors that deliver a combined output of 448 kW (609 horsepower) and a maximum torque of 740 Nm. When using boost mode, it can reach a peak output of 478 kW (650 horsepower) and a maximum torque of 790 Nm for about 15 seconds.
To provide exceptional product quality and a differentiated luxury brand experience, Genesis is expanding its network of dedicated showrooms across the U.S.
On August 20, Genesis officially opened its 85th dedicated showroom, 'Genesis of San Bruno,' in San Bruno, California.
This showroom serves as a key hub targeting customers in Northern California, conveniently located near downtown San Francisco, the airport, and Silicon Valley. Genesis aims to build a solid foundation for long-term sales growth through its network of dedicated brand locations, including the San Bruno showroom.
A Genesis representative stated, 'Since entering the U.S. market in 2016, which is a key market driving the brand's global growth, Genesis has continued to grow. We will further strengthen our position as a luxury brand by expanding our dedicated showrooms and meeting the diverse demands of customers with our new lineup.'
* This article has been translated by AI.
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