Samsung Electronics is strengthening its design competitiveness by integrating accessibility, personalization, and AI beyond product aesthetics. The company is expanding its design approach to connect user experience with future technologies, as evidenced by its recent award wins.
On August 21, Samsung announced that it received a total of 45 awards at the 'IDEA 2026,' including one Impact Award. Additionally, it secured 12 awards in the brand and communication category at the 'Red Dot Design Award 2026,' bringing the total to 57 awards across both competitions.
At IDEA, the 'Accessibility Design for Home Appliances' received the newly established Impact Award. This design allows users to adjust the operation of home appliances based on visual, auditory, mobility, and cognitive characteristics. Features such as voice guidance, easy-use modes, and automatic door opening have been incorporated.
Designs reflecting AI and sustainability were also among the award winners. The AI-based design solution 'AIDC' and a smartphone packaging concept utilizing recycled paper received bronze awards.
At the Red Dot Awards, the Galaxy S26 Ultra's 'Privacy Display' won the highest honor, 'Best of the Best.' This feature allows for clear viewing from the front while obscuring screen content from the sides.
This recognition signifies Samsung's shift in design from merely determining product form to implementing technology elements that enhance accessibility, AI, and personalized user experiences.
Samsung plans to expand designs that reflect diverse user needs across its mobile, TV, and home appliance sectors while enhancing personalized experiences through AI and digital technologies.
* This article has been translated by AI.
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