The Inje County in Gangwon Province has launched a city tour service to connect visitors of the Autumn Flower Festival with local tourist attractions. The Enuri Market, which sells local agricultural and specialty products, reported a 38.8% increase in sales during its September market compared to the same period last year.
According to Inje County, the 'Inje City Tour,' the first project funded by the hometown love fund, began its inaugural run on September 24, coinciding with the opening of the Autumn Flower Festival. The initial route includes stops at the Yongdae Tourist Site, Yeochos Calligraphy Museum, and Baekdamsa Temple, allowing visitors to explore these sites in one day.
The Autumn Flower Festival, which runs until October 11, features chrysanthemum and Korean bellflower paths, as well as the 'Park In-hwan Romantic Garden' commemorating the 100th anniversary of poet Park In-hwan's birth. The county hopes that visitors to the festival will also explore nearby attractions.
The city tour fare is 10,000 won per person, and passengers receive an equal amount in Inje Love gift certificates. Meal costs and optional experience fees are separate. Inje County plans to operate additional routes connecting Baekdamsa Temple, Naekgang Village, the Birch Tree Forest, and Baekdamsa Temple and Han Gye Sanseong. Reservations and schedules can be checked on the Inje County website or the tourism platform 'Now, Here, Inje.'
Sales of local products have also seen success. During the Enuri Market held on September 19-20, 36 vendors participated, selling agricultural products, processed foods, and snacks. Sales reached 86.95 million won, an increase of 24.32 million won from 62.63 million won during the same period last year.
Eight social enterprises and village businesses from the Inje area also participated in the market, selling their products directly. A social enterprise from Chuncheon showcased local products such as corn bread. Inje County also sold local agricultural and specialty products at a direct transaction market in Bucheon from September 16-18 in celebration of Chuseok.
Inje County aims to facilitate local travel for tourists through the city tour and expand market access for farmers and businesses through direct transaction markets and other regional sales events.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.