CU announced on September 27 that its 'Best Triple Rice Ball,' launched on September 2, has ranked fifth in sales among rice balls from September 1 to 22.
The Best Triple Rice Ball includes three popular varieties: tuna mayo, Jeonju bibimbap gochujang, and chicken mayo, offered at a 300 won discount compared to purchasing them separately. On September 16, CU also released a 'Special Triple Rice Ball' featuring tuna mayo, beef gochujang, and rich kimchi fried rice.
CU's introduction of triple rice balls responds to a growing demand for substantial portions at reasonable prices. The 'Big Double Tuna Mayo & Ham Mayo Kimchi Fried Rice' launched on August 26 has already reached fourth place in rice ball sales this month. Another product, 'Big Double Tuna Mayo & Jeonju Bibimbap Gochujang,' released on September 9, is currently in tenth place. The Big Double series is priced 200 won lower than buying each item individually.
Since the end of last month, CU has been gradually introducing 'Level Up' convenience meals, enhancing the size and composition of key ready-to-eat products in line with the back-to-school season. Following the launch of 'Hearty Double Meal' and 'Triple Meal' lunch boxes, the product line has now expanded to include rice balls.
Looking ahead, CU plans to diversify the flavor combinations of its triple rice balls based on consumer preferences. Next month, a promotion will offer a 40% discount on all rice ball items for customers who scan the Pocket CU membership QR code and pay with Kakao Pay money, with a maximum discount of 3,000 won per transaction.
Kim Kwang-min, MD of BGF Retail's convenience food team, stated, "We launched the triple rice ball at a reasonable price to enhance the competitiveness of existing popular convenience foods in line with our 'Level Up' strategy, which diversifies size and composition. CU will continue to introduce differentiated convenience foods that reflect customer demand and preferences."
* This article has been translated by AI.
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