Park Jeong-bu, chairman of Asung Daiso, has been recognized for his management achievements in establishing a fixed-price retail model and growing the company into a 4 trillion won enterprise.
Asung Daiso announced on November 11 that Park received the Master Award at the 20th EY Entrepreneur of the Year ceremony held on November 10.
The EY Entrepreneur of the Year award, hosted by the global accounting and consulting firm EY Han Young, honors entrepreneurs who contribute to industry development through innovation and entrepreneurship.
Since opening its first store in 1997, Park has led Asung Daiso with a consistent management principle of 'fixed-price retail' for nearly 30 years.
To meet the demand for online and offline logistics, he invested approximately 400 billion won in the construction of the Sejong Hub Center and has continued infrastructure investments, including starting construction on the Yangju Hub Center in October.
Asung Daiso recorded sales of 3.46 trillion won in 2023 and is projected to achieve 4.53 trillion won in sales by 2025.
Park stated, "The growth of Asung Daiso is thanks to the continuous interest and support from our customers. We will strengthen our product supply system through investments in logistics infrastructure like the Sejong and Yangju Hub Centers and strive to become a trusted 'national store' by growing alongside the local community and our partners."
Meanwhile, Asung Daiso plans to invest a total of 600 billion won in the Yangju Hub Center, aiming for completion in January 2029. The center is expected to create over 1,000 jobs.
The Yangju Hub Center is being developed in the Eunnam Industrial Complex, located in the Dohari and Sangsu-ri areas of Eunyun-myeon, Yangju-si, Gyeonggi-do. It boasts good accessibility to major transportation networks, including the Gwangjeok IC of the Second Gyeonggi Circular Highway and the Seoul-Yangju Expressway.
* This article has been translated by AI.
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