SEOUL, November 13 (AJP) - Genesis BBQ has opened its first store in South Africa, marking its entry into the African market through a local franchise partner, the chicken franchise giant said on Friday. The outlet, located at Cresta Crossing Mall in Johannesburg's Randburg area, offers fried chicken alongside Korean dishes such as tteokbokki, bulgogi and bibimbap, as well as chicken burgers, pasta and salads.
The opening, which follows an agreement signed with local Korean food distributor Good Tree South Africa in November last year, marks a strategic step toward expanding across Africa. Genesis BBQ plans to strengthen its presence there by tailoring its menus to local tastes and dining habits.
Tags: Genesis BBQ, South Africa, Johannesburg, food, chicken, franchise business
The opening, which follows an agreement signed with local Korean food distributor Good Tree South Africa in November last year, marks a strategic step toward expanding across Africa. Genesis BBQ plans to strengthen its presence there by tailoring its menus to local tastes and dining habits.
Tags: Genesis BBQ, South Africa, Johannesburg, food, chicken, franchise business
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