Starbucks Korea has expanded its lineup of whole cakes to cater to year-end demand from Christmas through New Year. The company is targeting consumers with products featuring popular characters, including a collaboration cake with Chosun Deli and Hello Kitty.
On November 15, Starbucks announced that it will accept pre-orders for Christmas whole cakes through its mobile application, Siren Order, until December 11. Customers can pick up their reserved cakes at designated stores from December 19 to 27.
The new offerings include the 'Chosun Deli Wish Snowman Cake' made with mascarpone cream and red velvet layers, the 'Tree Bearly Ornament Cake' featuring a Christmas-themed Bearista, and the 'Hello Kitty Chimney Kuchen' depicting Hello Kitty in a Santa hat.
Customers who purchase the Tree Bearly Ornament Cake will receive a limited-edition ornament that can be used as a keyring. Other available cakes include the 'Snow Strawberry Cheesecake,' which adds strawberry compote to a Basque cheesecake, and the 'Strawberry Moist Chocolate Cream Cake,' an expanded version of an existing popular product.
Notably, the 'Chosun Deli Noel Tree Cake,' which was revealed a day before pre-orders began, sold out on the same day. Priced at 109,000 won, it is 20,000 won more than last year's price of 89,000 won, yet it quickly sold out again this year.
Customers who pre-order will receive a limited quantity of Santa Bearista candles upon cake pickup. Starbucks Rewards members who place orders by November 26 will receive a 10% discount. Additionally, payments made with promotional cards such as Shinhan Card and Woori Card will receive a 10% billing discount and a 1+1 coupon for Americano.
On November 30, Starbucks will unveil a second batch of products, including 'Christmas Tree Baumkuchen' and 'Hello Kitty Chocolate Tree Baumkuchen,' available through the app's online store, KakaoTalk Gifts, and Naver Brand Store.
From December 14 to 23, pre-orders will also be accepted for the 'Lucky Sheep Cake,' commemorating the Year of the Red Sheep in 2027. This product will be available for pickup from December 26 to January 3 of the following year.
Lee Sang-mi, who oversees the Starbucks brand and category, stated, "We have prepared a variety of cakes to make the moments from the excitement of Christmas to the anticipation of the New Year even more special."
Meanwhile, on November 12, Starbucks provided 100 million won in scholarships to 50 university students, funded by a portion of sales revenue aimed at supporting descendants of independence activists. Since 2015, Starbucks has continued its scholarship program for these descendants. To date, 533 individuals have received scholarships over the past 12 years, totaling approximately 1.1 billion won.
* This article has been translated by AI.
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