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Government Considers Expanding PF Guarantees and Easing Regulations to Boost Housing Supply The government is reviewing plans to expand public guarantees for real estate project financing (PF) and ease financial regulations to increase housing supply. President Lee Jae-myung has called for 'bold housing supply' measures, prompting financial authorities to explore options to facilitate financing for suppliers.According to financial authorities on August 9, the Financial Services Commission is examining ways to enhance supplier financing based on requests from the construction industry and on-site feedback.The most discussed option is the expansion of public guarantees for PF. Given that banks and other financial institutions remain cautious about real estate PF, the aim is to increase the guarantee capacity of public institutions like the Korea Housing Finance Corporation to ensure that funds flow to viable projects.There is also significant demand from the industry for easing regulations on the financial soundness of companies involved in PF. Financial authorities have been pushing to raise the capital adequacy ratio to 20% over the next four years to prevent excessive borrowing in PF projects. This would involve applying different risk weights, provisions, and loan limits based on the capital adequacy ratio.However, the development industry has expressed concerns that financial institutions are preemptively implementing these measures, leading to a contraction in supplier financing. A representative from the real estate development sector stated, 'We should view private rental housing as a form of social infrastructure and consider easing related regulations or delaying their implementation.'There is also a possibility of adjusting loan regulations for rental business operators. The government had restricted mortgage loans for housing purchase and rental businesses through the September 7 measures last year, but exceptions were made for loans secured by newly constructed homes. Financial authorities are considering broadening these exceptions to promote the supply of rental housing.Efforts to resolve the financing difficulties for new apartments nearing occupancy and to ease regulations on relocation loans are also being reviewed in line with the push for increased supply. For relocation loans, there are discussions about changing the collateral criteria from existing homes to newly constructed ones to increase the loan amounts.President Lee has discussed plans to expand housing supply in two recent meetings focused on real estate policy. During a meeting on August 7, he urged participants not to remain stuck in old mindsets but to make bold and transformative decisions.In contrast, there is a cautious atmosphere regarding regulations on jeonse loans aimed at speculative demand. The Financial Services Commission is preparing to limit jeonse loans for non-resident homeowners who own one property for speculative purposes. President Lee has repeatedly pointed out that excessive jeonse loans could contribute to rising housing prices.One proposed method for limiting jeonse loans is to reduce guarantees. Since jeonse loans from banks are based on guarantees from institutions like the Korea Housing and Urban Guarantee Corporation and the Korea Housing Finance Corporation, there may be discussions about lowering the guarantee ratio or restricting guarantees for certain groups.The key issue is how to distinguish between genuine demand and speculative demand among non-resident homeowners. A senior official from the financial authorities stated, 'We aim to minimize inconvenience for genuine buyers while establishing criteria to identify speculative behavior.'Exceptions recognized in the tax reform plan, such as job changes, relocations, long-term medical treatment, school transfers due to bullying, and caring for parents, may also be considered in the context of jeonse loan regulations.Recent deterioration in public sentiment regarding real estate adds to the pressure. Concerns about the impact of the tax reform plan on the rental market and the tax burden on non-resident homeowners have been raised within the ruling party. Additionally, if jeonse loan regulations are applied too stringently, it could lead to instability in the rental market, prompting financial authorities to carefully consider their approach.* This article has been translated by AI. 2026-08-09 10:32:00 -
SF9's Jaeyoon Celebrates Birthday with First Solo Fan Meeting, Debuts Original Song Group SF9's Jaeyoon created special memories with fans on his birthday.On August 8, Jaeyoon held a birthday fan meeting titled 'Our Summer' at the Yerim Art Hall in Seoul. The event featured two sessions at 3 PM and 7 PM, marking his first solo performance since debut and adding significance to the birthday celebration.During the event, Jaeyoon engaged with fans through various segments. He hosted 'Jaeyoon's Choice,' a balance game, showcased challenges selected by fan votes in 'Challenge Delivery,' and played games related to keywords in 'Birthday Luck Game,' providing enjoyment with different formats for each session.On stage, he displayed a range of charms, captivating fans with his lively banter and dance skills, as well as performing on the keyboard while singing. SF9 leader Youngbin and youngest member Chanhee made a surprise appearance during a phone call, joining Jaeyoon in a challenge that highlighted their camaraderie.Jaeyoon collaborated with a band to deliver a rich setlist. He presented various cover songs, showcasing his versatility, and debuted his romantic original song 'Take You to the Moon' in front of fans. His soft tone, delicate expression, and solid vocal ability demonstrated his skills as a vocalist.During a photo time, a birthday cake was brought out, adding warmth to the event. Jaeyoon celebrated his birthday with bright smiles amidst the fans' congratulations. The encore stage featured SF9's tracks 'Weightlessness' and 'Round And Round,' expressing his affection for the group.Jaeyoon shared, “I had many worries while preparing for the birthday party. Thank you for being here with me,” and added, “If there’s another opportunity, I will create such an event again, so I hope the fans will wait patiently until then.”After the approximately 120-minute performance, he held a high-touch event, greeting each fan personally and conveying his love until the end.Meanwhile, SF9, to which Jaeyoon belongs, is set to celebrate its 10th anniversary this year with active promotions. They will release their second full album 'TENACITY' on the 26th and hold a concert in Seoul on October 10-11. Various content, including a 10th-anniversary pop-up store and a live streaming event on their debut date, is also planned.* This article has been translated by AI. 2026-08-09 10:28:00 -
Gwangmyeong Mayor Park Seung-won: Time to Realize Changes from the 9th Civil Election Park Seung-won, the mayor of Gwangmyeong, stated on August 9, "If the 7th and 8th civil elections were a time for citizens to cultivate new possibilities in Gwangmyeong, the 9th civil election is a time to realize the results of accumulated changes that citizens can feel." On this day, Mayor Park emphasized that the core of the 9th civil election administration is focused on 'tangible results' and 'enhanced policy execution,' leading to the first organizational restructuring. He noted, "To swiftly advance key pledges and priority projects in the 9th civil election, including transportation, youth, and care, we have implemented personnel changes following the organizational restructuring." This restructuring is significant as it aims to transform the changes and achievements pursued during the 7th and 8th civil elections into policies that citizens can directly experience in their daily lives. Since the start of the 9th civil election, Mayor Park has been proactively responding to new administrative demands arising from Gwangmyeong's urban growth, focusing administrative efforts on translating core policies promised to citizens into actual results. One of the most notable changes is the establishment of a 'Transportation Bureau.' As large-scale urban development projects, including the construction of the Gwangmyeong-Siheung New Town and redevelopment efforts, gain momentum, transportation issues have emerged as a key concern for Gwangmyeong's future. Mayor Park's decision to elevate the transportation sector to a separate bureau has been positively received. The railway policy division will oversee railway projects and metropolitan transportation policies, while the public transportation division will handle issues closely related to citizens' daily lives, such as buses, taxis, freight, and parking. Additionally, the road facilities and road management divisions will operate separately to enhance expertise in road construction, maintenance, underground safety, and pedestrian environments. Mayor Park's vision is to secure transportation infrastructure proactively, moving away from the previous approach of 'development first, transportation measures later' to align with Gwangmyeong's urban changes. Youth policy is another area where Mayor Park is focusing efforts in the 9th civil election. A youth policy officer has been established under the direct supervision of the deputy mayor, consolidating youth policy, job creation, and self-support functions. The plan is to comprehensively manage youth policies from planning to execution and government project responses, creating policies that young people can genuinely feel. In the care sector, Mayor Park is strengthening the community-centered integrated care system he has emphasized. The existing integrated care division will be separated into a welfare policy division and an integrated care division, while a new medical care division will be established within the health center. This restructuring aims to connect welfare, medical care, health, and support services, allowing citizens to receive necessary services in their local areas. Balanced growth across the city is also a major task reflected in the organizational changes for the 9th civil election. The new town development bureau will be restructured into a balanced development bureau to promote both new town development and the revitalization of old city centers. This change aims to ensure that urban transformation in Gwangmyeong does not concentrate in specific areas, allowing both the old and new city centers to grow together. In the safety sector, the local administration bureau will be restructured into an administrative safety bureau to link administrative functions with disaster and safety response systems. The AI strategy function will be transferred to the planning and coordination office, where an AI strategy team will be newly established to support administrative innovation based on artificial intelligence. New teams for suicide prevention and joint housing audits will be created, and the learning cooperation team will be restructured into a democratic citizenship education team to respond to changing citizen demands. With this restructuring, Gwangmyeong's executive organization will change to one office, six bureaus, 72 divisions, and 267 teams. The workforce is expected to increase by 17, including 16 in the executive organization and one policy support officer in the city council's secretariat. Public officials view this restructuring as clarifying the dedicated functions necessary to implement the policies of the 9th civil election. In particular, the establishment of the transportation bureau, youth policy officer, and medical care division has made Mayor Park's policy direction for the 9th civil election clearer. Citizens are also focused on how much their daily lives will change as a result of these organizational changes, particularly in areas directly affecting their lives, such as transportation issues, balanced development of new and old city centers, youth employment and independence, and the expansion of care services. Ultimately, this organizational restructuring appears to be a new engine for Mayor Park to effectively implement the policies of the 9th civil election. Meanwhile, Mayor Park Seung-won added, "Based on the capabilities and execution power of the organization, we will fulfill our promises to citizens without fail, creating a better future and tangible changes." * This article has been translated by AI. 2026-08-09 10:24:00 -
OpenAI Targets South Korean Advertising Market with New Team OpenAI is intensifying its efforts in the South Korean advertising market. OpenAI Korea established a dedicated ChatGPT advertising team earlier this month, allowing Korean companies to directly manage ChatGPT advertising through a self-service platform with no minimum spending requirement.According to the IT industry on the 9th, OpenAI Korea has formed a new advertising team and plans to enhance support for domestic advertisers and advertising agencies.The expansion of OpenAI's advertising business aligns with its global strategy from its headquarters in the United States. OpenAI introduced an advertising model to cover the costs of research and development for large language models (LLMs) and data center operations, while continuing to provide free AI services to users. Earlier this year, it began pilot advertising tests for free and low-cost users in regions including the U.S., and in May, it commercialized a self-service advertising platform with no minimum spending requirement. To support this initiative, it expanded its dedicated team by hiring David Dugan, a former Meta executive, as the Vice President of Global Advertising Solutions.OpenAI Korea, which launched in September 2022, plans to incorporate initial insights gained from the South Korean market into its global advertising strategy and product improvements. The newly established advertising team includes Chris Kim as Regional Client Partner and Kim Yoon-ji as Customer Success Manager. Partner Kim, who has experience at Meta, will oversee the development of domestic advertising sales strategies, market establishment, and advertiser relationship management, while Manager Kim will focus on technical support for campaign execution and advertising operations, ensuring a smooth market entry.Korean companies interested in running ChatGPT advertisements can now create accounts directly on OpenAI's self-service advertising platform. The ChatGPT advertising program has been in pilot operation since June 19 in South Korea, and OpenAI Korea plans to expand marketing and communication efforts to help companies easily understand how to use the self-service system and execute campaigns.ChatGPT advertising is a digital advertising channel that exposes brands within the conversational flow as users explore products and make purchasing decisions. Unlike keyword bidding in search engines, it understands the context and intent of conversations between users and AI, presenting ads in card format with a 'Sponsored' label at the bottom of responses. The target audience for these ads is limited to users on free and low-cost plans, and they will not be displayed to Plus subscribers or higher. OpenAI clarified that advertisements are distinct from regular ChatGPT responses and that the acceptance of ads does not influence the content or quality of AI responses.* This article has been translated by AI. 2026-08-09 10:12:00 -
Retail investors pour over 200 trillion won into stocks despite sharp market decline SEOUL, August 9 (AJP) - Individual investors poured money into the highly volatile stock market in recent months, with their net purchases exceeding 200 trillion South Korean won (about US$142 billion) this year, data from the Korea Exchange showed on Sunday. Their cumulative net purchases of domestic stocks and exchange-traded funds (ETFs) totaled 201.85 trillion won during the first seven months of this year, more than 15 times the 13.16 trillion won recorded during the same period last year. The purchases were made through the Korea Exchange and alternative trading platform Nextrade. Retail investors bought a net 104.55 trillion won in stocks on the benchmark KOSPI, while selling a net 10.34 trillion won on the junior KOSDAQ. They also bought a net 36.95 trillion won in stocks through Nextrade and 70.70 trillion won in ETFs. The pace of their buying accelerated in recent months, with their net purchases surpassing 100 trillion won on May 15 and nearly doubling in less than three months. The buying has continued despite the KOSPI's sharp fall amid heightened market volatility. As of Aug. 7, cumulative retail net purchases had risen to 214.15 trillion won including 141.83 trillion won in stocks and 72.32 trillion won in ETFs. From the KOSPI's June peak through Aug. 7, individual investors bought more than 55 trillion won worth of stocks and ETFs, helping absorb heavy selling by foreign investors. In particular, as the KOSPI fell from its record high of 9,114.55 on June 22 to the 6,200 range on Aug. 7, individual investors bought more than 55 trillion won worth of stocks and ETFs during the period, helping absorb heavy selling by foreign investors. The aggressive buying raises concerns about growing losses among investors, particularly those who borrowed money to invest. Investment deposits, often seen as a gauge of potential buying power, fell from nearly 140 trillion won in early June to about 104 trillion won earlier this month. The amount of money investors borrowed to buy stocks, known as outstanding margin loans, also declined, falling below 30 trillion won after approaching 40 trillion won in June. Still, some analysts caution against interpreting the decline in investment deposits as an immediate sign of weakening retail buying, as they tend to fluctuate with stock prices, meaning they often reflect market sentiment rather than indicate future market prospects. At the same time, data from the country's five major banks show growing signs of repayment difficulty among some borrowers. The delinquency rate on loans commonly known as overdraft accounts rose to 0.22 percent at the end of June, up from 0.18 percent at the end of last year. The balance of such loans grew 8.5 percent over the same period to 43.3 trillion won, while overdue balances jumped 33.2 percent to 94.7 billion won. The delinquency rate on other personal loans also rose to 0.35 percent from 0.30 percent. Their outstanding balance grew 3.6 percent to 107.1 trillion won as of the end of June, while overdue balances increased 19.4 percent to 375 billion won. Younger and older borrowers were particularly vulnerable, with the delinquency rate on overdraft accounts standing at 0.33 percent for borrowers aged 20 or younger and 0.37 percent for those aged 60 or older, compared with an average of 0.22 percent for all borrowers. Another source of concern is securities-backed lending. Loans secured by shares of five major listed companies including Samsung Electronics and SK Hynix totaled 2.93 trillion won at 10 major securities firms as of the end of May, up 24.3 percent from the end of last year. If the value of the shares falls sharply, borrowers may be required to provide additional collateral or cash. Failure to do so can result in forced selling, potentially amplifying investment losses and market volatility. The Bank of Korea warned in a report in June that the rapid expansion of leveraged investments by individual investors could increase market volatility, as forced sales triggered by falling collateral values amid a sharp stock market decline could add further selling pressure. Retail investors have continued to buy stocks despite the recent decline, helping to offset heavy selling by foreign investors. But analysts say it remains to be seen how long they can keep buying if stock prices stay low and losses from borrowed investments continue to grow. AJP Takeaways: - Individual investors in South Korea recorded net purchases of domestic stocks and exchange-traded funds (ETFs) totaling 201.85 trillion won during the first seven months of 2026, according to data from the Korea Exchange released on Aug. 9, 2026. - The 201.85 trillion won figure for January–July 2026 is more than 15 times the 13.16 trillion won in net purchases individual investors made during the same period in 2025. - Individual investors' net purchases were made through the Korea Exchange and the alternative trading platform Nextrade, and included a net 104.55 trillion won in stocks on South Korea's benchmark KOSPI index, a net 10.34 trillion won sold on the junior KOSDAQ index, a net 36.95 trillion won in stocks via Nextrade, and 70.70 trillion won in ETFs. - At South Korea's five major commercial banks, the delinquency rate on overdraft accounts rose to 0.22 percent at the end of June 2026, up from 0.18 percent at the end of 2025. - The outstanding balance of overdraft account loans at South Korea's five major banks grew 8.5 percent to 43.3 trillion won as of the end of June 2026, while overdue balances on those loans jumped 33.2 percent to 94.7 billion won over the same period. - Among South Korean bank borrowers, the delinquency rate on overdraft accounts stood at 0.33 percent for those aged 20 or younger and 0.37 percent for those aged 60 or older, both above the 0.22 percent average across all age groups, as of the end of June 2026. 2026-08-09 10:08:45 -
Samsung Electronics Launches First Internship Program at U.S. Taylor Fab Samsung Electronics is actively seeking to recruit local talent ahead of the initial operations of its Taylor, Texas, foundry by the end of this year.According to industry sources, Samsung has recently begun accepting applications for its summer internship program at the Taylor fab for next year. This marks the first time the Taylor facility has been included in Samsung's internship offerings at major overseas locations.The internship will last for 11 weeks, during which successful candidates will work alongside current engineers on real product and process projects.In addition, the company is also recruiting for its new graduate hiring program, 'SEED,' aimed at training local engineers in preparation for the factory's year-end launch.A recent report from the Semiconductor Equipment and Materials International (SEMI) predicts a labor shortage of approximately 157,000 workers in the U.S. semiconductor manufacturing, design, and packaging sectors by 2030. In response, Samsung aims to proactively secure talent to stabilize its local production infrastructure.Starting with the operation of the Taylor fab by the end of this year, Samsung plans to expand its production capacity for cutting-edge 3-nanometer and 2-nanometer processes, with construction of a second plant also set to begin within the year, targeting operations by 2030.* This article has been translated by AI. 2026-08-09 10:08:00 -
SK Telecom Hosts Culinary Event for Long-Term Customers SK Telecom announced on August 9 that its 'T Long-Term Customer Program Table Day' event in Seoul concluded successfully, receiving a positive response from long-term customers. The event, held on August 8 at the Vista Walkerhill Seoul, attracted a total of 400 attendees, including long-term customers and their companions.Table Day is a special invitation event designed to provide a unique culinary experience for customers who have been with SK Telecom for over 10 years. SK Telecom CEO Jeong Jae-hun welcomed guests personally on stage, expressing gratitude to long-term customers for their loyalty, following a similar event held in May called 'Forest Camping Day.'During the event, Jeong introduced special guests, chefs Choi Hyun-seok and Kim Hee-eun, and presented thank-you cards and gifts to the invited customers. He had previously expressed appreciation for long-term relationships at the 'Forest Camping Day' and featured in a segment on the company's YouTube channel, 'DJ Honey's Story Sketch,' which has garnered 6.85 million views as of August 6.Chefs Choi and Kim showcased a specially curated course meal and a live cooking show for Table Day. They prepared dishes using the same ingredients and theme, each adding their unique interpretation, and personally introduced the menu and cooking process. The longest-tenured customer in attendance received a dish prepared during the live cooking show. This Seoul event marked the highest interest and competition among SK Telecom's long-term customer invitation events to date.SK Telecom is conducting Table Day events in five cities nationwide, inviting a total of 1,200 long-term customers and their companions. Events were previously held in Daegu and Busan in July, with upcoming events scheduled for Gwangju on August 15 and Daejeon on August 16, featuring high-end hotel buffets.SK Telecom is integrating its long-term customer invitation events under the 'T Long-Term Customer Day' initiative, expanding experience-based benefits across various fields, including culinary, cultural, and entertainment. The 'Adventure Day' event, exclusively for long-term customers, will take place at Lotte World Adventure during late-night hours, with applications open until August 18. The event is set for September 12, running from 11 p.m. to 5 a.m.Yoon Jae-woong, head of SK Telecom's Product & Brand Division, stated, 'This year, we have reintroduced our beloved culinary program, 'Table,' as 'Table Day' for long-term customers. We will continue to expand differentiated experiences and benefits to ensure that SK Telecom remains a company customers want to stay with for a long time.'* This article has been translated by AI. 2026-08-09 10:04:20 -
Kim Jong Un Marks 80th Anniversary of North Korean National Symphony Orchestra 김정은 북한 국무위원장이 8일 창립 80주년을 맞이한 북한 ‘국립교향악단’을 찾아 단원들과 기념사진을 찍었다. 9일 북한 조선중앙통신에 따르면 김 위원장은 지난 8일 평양 모란봉극장에서 단원들을 만났다. 통신은 “김정은 동지께서는 주체 교향악 발전에 공헌한 자부 속에 높은 국가 수훈의 영예를 지닌 창작가, 예술인들을 따뜻한 한품에 안으시고 뜻깊은 화폭(기념사진)을 남기셨다”며 “전체 창작가, 예술인은 대해(큰바다) 같은 은정을 거듭 베풀어주시는 자애로운 원수님의 사랑과 믿음을 심장같이 새기고, 보다 적극적이며 진취적인 예술 창조 활동으로 주체 교향악의 영예로운 발전사를 줄기차게 이어나갈 불같은 결의를 담아 우렁찬 환호성과 충성의 구호를 터쳐 올렸다”고 보도했다. 김 위원장은 “국립교향악단은 국가 부흥의 위대한 추동력이 되는 음악 예술을 발전시키는 데 마땅히 견인기적 역할을 수행해야 한다”고 강조했다. 이어 “우리식 관현악의 장중하고 특색 있는 울림이 우리 혁명에 더 큰 고무·격려를 안겨주고 새 시대 음악 예술 발전의 전성기를 주도하게 될 때, 우리의 위업은 보다 거대한 힘과 충천한 활력 속에 승승장구하게 될 것”이라고 말했다. 김 위원장은 전날에도 악단에 축하 서한을 보내 악단이 당과 혁명에 복무해야 한다고 강조했다. 그는 “음악 창작에서 우리 당이 일관되게 견지하고 있는 원칙은 사상예술성·시대성·인민성을 철저히 구현하는 것”이라며 “국립교향악단의 창작가, 예술인들은 언제나 그랬듯이 당의 문예 정책을 가장 절대적인 것으로 받아들이고 창작·창조 사업을 오직 당의 의도대로만 진행하며, 사상·의지적으로, 감정·정서적으로 일치단합해 새 시대 음악 예술 발전의 전성기를 힘차게 열어나가야 한다고 역설했다. 한편 이날 모란봉극장에서 열린 악단 창립 80돌 기념 음악회에서는 혁명 송가 ‘김일성 장군의 노래’와 피아노를 위한 관현악 서곡 ‘영광드립니다 조선노동당이여’, ‘사회주의 교향곡’ 등이 연주됐다고 통신은 전했다.* This article has been translated by AI. 2026-08-09 10:04:00 -
LG Uplus Demonstrates Self-Healing Home Network Technology Using AI LG Uplus has successfully validated intelligent home network technology that allows AI to analyze and manage internet quality autonomously. This 'Edge AI' approach enables the AI to directly assess and optimize network conditions from a home router, detecting anomalies before customers experience any decline in service quality.On August 9, LG Uplus announced the successful demonstration of its home network self-healing technology utilizing the Wi-Fi 8 platform.As the demand for fast and stable networks grows with services like generative AI, extended reality (XR), cloud gaming, and ultra-high-definition IPTV, maintaining reliable network quality at home has become increasingly important. Consequently, AI-based intelligent home network technology that can autonomously assess and optimize network conditions is gaining attention.To validate this technology, LG Uplus collaborated with global semiconductor company Broadcom to create an Edge AI-based home network environment that runs AI directly on the router. Broadcom provided the Wi-Fi 8 platform equipped with a neural processing unit (NPU) that supports AI computations, while LG Uplus adapted its existing cloud-based network quality prediction AI model to operate on the router.The demonstration yielded several key results: AI can analyze network quality data in real-time from the home router, detect signs of potential issues in advance, automatically optimize network settings in anticipation of quality degradation, and perform automatic recovery in case of anomalies to maintain stable service quality.This demonstration is noteworthy as it expands the role of routers from simple internet connection devices to AI-based quality management platforms. It confirms that routers can evolve into essential devices capable of autonomously analyzing and managing network conditions.LG Uplus plans to continue validating and enhancing various technologies that enable AI to manage networks reliably in the Wi-Fi 8 environment, starting with this demonstration.Jin-hyuk Lee, Executive Director of Consumer Service Development Lab at LG Uplus, stated, "This demonstration is a significant achievement that confirms the potential of Edge AI technology running directly within network devices. As we take the first step toward implementing an intelligent home network where AI manages quality as experienced by customers, we will expand our collaboration with global technology partners to continuously enhance related technologies."* This article has been translated by AI. 2026-08-09 10:04:00 -
Samsung Electronics Accelerates Development of Next-Generation Heating Technology with U.S. National Lab Samsung Electronics is developing next-generation heat pump technology that operates reliably in temperatures below -30 degrees Celsius in collaboration with the Oak Ridge National Laboratory, part of the U.S. Department of Energy. This initiative aims to enhance the competitiveness of heating, ventilation, and air conditioning (HVAC) technology for cold climates, targeting the North American and Northern European markets where electrification of heating is gaining traction.On August 9, Samsung announced its joint research with Oak Ridge on 'cold climate vapor compression heating and multi-solution development.' The goal is to secure technology that can provide stable heating and hot water using a single compressor in temperatures below -30 degrees Celsius.The core technology involves vapor compression used in heat pumps, where refrigerant absorbs heat from the outside, compresses it to a high-temperature and high-pressure state, and then transfers it to indoor air or water. This method is considered essential for the electrification of heating as it moves external heat without directly burning fuel.However, a significant challenge is that as external temperatures drop, the amount of heat the refrigerant can absorb decreases, leading to reduced heating performance and efficiency. In the northern regions of North America and Northern Europe, ensuring performance in extremely low temperatures is a key technical challenge for expanding the heat pump market.To address this limitation, Samsung plans to apply a rotary scroll method in the compressor. This design features two interlocking scrolls that compress the refrigerant, focusing on reducing energy loss and enhancing stability during prolonged operation.Samsung will also implement 'flash injection' technology to control the refrigerant amount. This method injects additional refrigerant when the compressor temperature rises due to extended heating, preventing overheating and maintaining heating performance.Since 2021, the U.S. Department of Energy has been promoting the 'Cold Climate Heat Pump Technology Challenge,' supporting the development and field testing of products that can maintain heating capacity and energy efficiency in low-temperature environments.Oak Ridge National Laboratory has also been continuously researching cold climate heat pump technology. In a study released this year, they tested a heat pump using vapor injection technology in Alaska's -34 degrees Celsius environment, confirming stable operational performance.Samsung plans to conduct joint research until mid-2027, followed by field testing in Fairbanks, Alaska. This testing will validate heating performance, energy efficiency, long-term operational stability, and hot water supply performance under conditions similar to actual residential environments.Lim Sung-taek, Vice President of Samsung Electronics' DA Division, stated, 'This will be an opportunity to prove high-efficiency technology and device reliability in real extreme cold environments. Based on the research data, we will introduce heat pump products that enhance performance and energy efficiency while reducing carbon emissions to the global market.'* This article has been translated by AI. 2026-08-09 10:00:20


