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  BTS comeback detonates across screens, streets and systems within a week SEOUL, March 26 (AJP) — It has been barely a week since BTS dropped its first full-member studio album in six years and staged a comeback performance in downtown Seoul livestreamed to nearly 20 million viewers on Netflix — and the aftershock is already everywhere. The group has not paused for breath. Fans across the world are flooding platforms with dance challenges to the title track “SWIM,” its hypnotic hook now echoing from smartphones to city streets March 26, 2026
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  BTS live return takes world by storm, album tests "creative mettle"  SEOUL, March 25 (AJP) - The livestreamed BTS open-air stage performed before more than 100,000 people in Gwanghwamun for a comeback after a four-year hiatus drew 18.4 million viewers, according to Netflix, marking one of the largest synchronized global concert events to date as the group returned with its first studio album in six years Arirang,” described by The New York Times as “a raucous test of its creative mettle amid rapidly changing genre norms." The perfo March 25, 2026
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  Baeksang Arts Awards set for May 8, adds musical category SEOUL, March 24 (AJP) - Baeksang Arts Awards, South Korea's premier honors for television, film, and theater, will expand its awarding categories by adding a musical category starting this year's event in May, the organizers of the annual event said Tuesday. The Baeksang ceremony's decision to adopt the musical category into its selection of awards divisions reflects the increasing popularity of stage performances in South Korea. According to the Korea Arts Manageme March 24, 2026
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  DAY6's Wonpil to release solo EP "Unfiltered" on March 30 SEOUL, March 24 (AJP) - K-pop band DAY6 member Wonpil has treated fans on Tuesday by offering an unexpected gift, a glimpse at this upcoming solo album scheduled to be released on March 30. The track preview for the 31-year-old's new album called "Unfiltered" was released through a video uploaded through the group’s official social media channels. The teasers featured snippets of all seven songs on the album, including the title track "Love Ward." March 24, 2026
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  'Baby Shark' creator Pinkfong garners more than 210 billion views, 300mln subscribers SEOUL, March 24 (AJP) - The Pinkfong Company, the creator of global children's hit "Baby Shark" song, has surpassed 210 billion cumulative views and 300 million subscribers, highlighting the global popularity of the online content that united children across the globe for more than a decade, the company said Tuesday. Baby Shark gained global popularity through a combination of simple repetition, an easily recognizable melody, and strong visual synchronization, making March 24, 2026
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  BTS is officially back, but Hybe stock plunges nearly 16% SEOUL, March 23 (AJP) - BTS may have returned in full force, but investors were in no mood to celebrate. Despite the group’s highly publicized comeback spectacle in Seoul’s Gwanghwamun on Saturday, distributed globally through Netflix, and the release of its first studio album in six years, Hybe shares tumbled sharply on Monday, the first trading session after the official return. Hybe closed down 15.55 percent at 290,500 won, a much steeper fall than the benchmar March 23, 2026
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  S. Korean broadcaster wins final copyright suit against China's video platform Bilibili SEOUL, March 23 (AJP) - South Korean broadcaster MBC has secured a final victory in its high-stakes copyright infringement suit against the Chinese video-sharing platform Bilibili, the company said Monday. The Jiangsu High People's Court delivered a definitive blow to the digital "safe harbor" defense long utilized by Chinese tech giants, signaling a critical shift in how Beijing enforces international intellectual property standards for foreign content providers. By March 23, 2026
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  BTS week continues with back-to-back Tonight Show and Netflix documentary  SEOUL, March 23 (AJP) - BTS moved immediately into the next phase of its comeback campaign after officially returning as a full group through a livestreamed concert at Gwanghwamun on Saturday, departing for New York the following day. The K-pop superstars are set to appear on “The Tonight Show Starring Jimmy Fallon” on March 25 and 26. RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook will join Fallon in studio for their first public interview tied to a new album release i March 23, 2026
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  Kim Hyo-joo captures Founders Cup title to reclaim throne after 11 years SEOUL, March 23 (AJP) - Kim Hyo-joo secured her eighth career LPGA Tour title on Sunday, winning the Fortinet Founders Cup at Sharon Heights Golf and Country Club in California. The 30-year-old South Korean finished the tournament at 16-under 272, holding off a late challenge from world number two Nelly Korda to win by a single stroke. The victory marks a historic return to the winner's circle for Kim at an event she first conquered as a rookie in 2015. By reclaiming the title March 23, 2026
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  Im Sung-jae finishes fourth at Valspar as Fitzpatrick claims victory SEOUL, March 23 (AJP) - Im Sung-jae secured a tie for fourth place at the Valspar Championship on Sunday, marking his strongest performance of the 2026 season. The 27-year-old South Korean entered the final round at Florida's Innisbrook Resort with a two-stroke lead, seeking his third career victory on the PGA Tour. A challenging closing 3-over 74 left him at 8-under 276 for the tournament, three strokes behind winner Matt Fitzpatrick. The result signals a vital return to form March 23, 2026