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  BTS returns with 'ARIRANG,' draws mixed early response despite global hype SEOUL, March 20 (AJP) — BTS’ long-awaited fifth studio album ARIRANG landed Friday to a more muted-than-expected reception, as early listeners welcomed the group’s full-member return but questioned the album’s restrained tone and artistic direction. Released at 1 p.m., the music video for the title track “Swim” surpassed 5 million views within 50 minutes, while the song quickly topped domestic charts including Melon and Bugs, followed by “Bo March 20, 2026
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  BTS Live D-1: Leader RM injured ahead of landmark Seoul comeback SEOUL, March 20 (AJP) - K-pop sensation BTS' leader and rapper RM has injured his ankle during a rehearsal for the seven-member band's comeback performance scheduled on Saturday, the agency said. The injury means fans will be unable to witness a full-scale choreography by the rapper or the group as a whole during their highly anticipated return. This setback occurred just as the ensemble concluded a nearly four-year hiatus necessitated by mandatory military service. The pe March 20, 2026
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  BTS Live D-1 : Gwanghwamun choice hinged on true identity of BTS - Korean: organizers SEOUL, March 20 (AJP) -Delving into BTS’ identity was the starting point of the comeback project, and that process ultimately led to “Koreanness” and, in turn, to the iconic setting of Gwanghwamun, organizers said Friday. “‘Why Gwanghwamun?’ was the question we heard most,” said Yoo Dong-joo, president of HYBE Music Group APAC, during a media briefing. Yoo said the historical resonance of Gwanghwamun was central to the thematic arc of &ld March 20, 2026
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  BTS Live D-1: Music video for SWIM surpasses four million views in thirty minutes SEOUL, March 20 (AJP) - The official music video for SWIM, the lead single from the fifth full-length album by the musical group BTS, amassed more than four million views on YouTube within thirty minutes of its 1:00 p.m. (0400 GMT) release today. This rapid digital consumption follows a nearly four-year hiatus during which the seven members completed their mandatory military service. The unprecedented interest serves as a primary indicator of the global anticipation for the March 20, 2026
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  BTS Live D-1: From waiting to Arirang, from Gwanghwamun to the world SEOUL, March 20 (AJP) -They are officially back as seven, with the drop of the fifth BTS full-member album ARIRANG on Friday. That simple fact is the emotional center of this comeback — bigger than chart numbers, bigger than spectacle, even bigger than the stage rising in central Seoul. After three years and nine months without a full-group album, BTS has returned with ARIRANG, carrying something both intimate and immense: the joy of reunion and the weight of time. March 20, 2026
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  BTS Live D-2: Why ARMY are willing to come - at any cost SEOUL, March 19 (AJP) - Visitors flocking to Seoul from around the world for the BTS comeback concert Saturday are readily paying ever higher prices for flights, accommodation and merchandise, as a measure of the devotion that typifies the BTS fan. Travel costs are surging up to six times their usual levels, fans say. The willingness to absorb the burden reflects more than concert demand, underscoring a deeper dynamic of the BTS-driven “fandom economy,” where spendi March 19, 2026
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  BTS Live D-2: Unofficial BTS goods surge in Seoul challenging brand control SEOUL, March 19 (AJP) - As official BTS merchandise becomes ever more expensive and ever harder to obtain ahead of the group’s comeback concert Saturday, a parallel market is emerging in Seoul and beginning to challenge the limits of brand control. In the city’s popular tourist Myeongdong and Insadong districts, unofficial BTS-themed goods have moved beyond the margins and into plain sight. Street vendors and small retailers openly display banners, printed T-shirts, ph March 19, 2026
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  BTS Live D-2 : RM and Jin urge fans safety for landmark Gwanghwamun return SEOUL, March 19 (AJP) - Members of K-pop legend band BTS -- RM and Jin -- shared Thursday their anticipation for a long-awaited comeback while placing public safety at the center of their preparations for a massive performance in South Korea. Writing on the fan platform Weverse, the artists addressed the upcoming March 21 concert at Gwanghwamun Square, which follows the release of their fifth full-length album, "Arirang," on Friday. The messages align with the stringent March 19, 2026
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  BTS Live D-2 : Latest from Gwanghwamun - beyond and across Seoul SEOUL, March 19 (AJP) - Seoul’s transformation ahead of BTS’s comeback is no longer confined to barricades and traffic controls. It is now unfolding as a citywide visual and behavioral shift one that is already drawing crowds into the experience before the performance begins. At Gwanghwamun Gate, visitors dressed in traditional hanbok gathered in large numbers, taking photos against the historic backdrop, an early sign that the area is already functioning March 19, 2026
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  BTS Live D-3: Fan must-have turns sour as light stick prices soar SEOUL, March 18 (AJP) - The soaring price of K-pop light sticks — once a simple symbol of fandom — is fast becoming a flashpoint ahead of the BTS Gwanghwamun comeback concert, as shortages and steep markups leave fans questioning whether the experience is still worth the cost. With the concert just three days away, demand for official light sticks has surged, triggering shortages and driving up resale prices, particularly in tourist-heavy districts in central Seoul suc March 18, 2026