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  BTS Comeback D-8: Concert economy visible across Gwanghwamun accommodations SEOUL, March 13 (AJP) — Hotel rooms with views overlooking Gwanghwamun Square were the first to sell out and are still sought at steep premiums as foreign fans treat BTS’s upcoming comeback concert as a once-in-a-lifetime event. “Some foreign guests ask if they can rent the hotel’s rooftop pool area to watch the concert. Some even say they’re willing to pay a rental fee as a group,” said Kim Kyllian, a manager at Somerset Palace Seoul near Gwang March 13, 2026
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  BTS Comeback D-8: Downtown Seoul turns into a city-scale stage  SEOUL, March 13 (AJP) — Towering buildings along Gwanghwamun are wrapped in giant BTS banners and purple-lit billboards as downtown Seoul gears up for the group’s long-awaited comeback concert next week. Across the historic boulevard, the capital is already shifting into concert mode. Restaurants are fielding bulk reservations, retailers are expanding merchandise displays and convenience stores are stacking drinks and ready-to-eat meals as fans begin arriving from acro March 13, 2026
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  BTS Comeback D-9 — Spotify sets Han River cruise for immersive "SWIMSIDE" fan event SEOUL, March 12 (AJP) - As BTS counts down to the release of its comeback album ARIRANG, Spotify is taking the anticipation off the screen and onto the Han River. The streaming platform is launching “SWIMSIDE,” an immersive fan campaign built around BTS’s upcoming title track “SWIM,” which is set for release with the album on March 20 at 1 p.m. KST. At the heart of the campaign is the “Spotify × BTS SWIMSIDE Cruise,” a themed even March 12, 2026
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  Miyeon, NOWZ set to perform at fashion-themed festival in Tokyo SEOUL, March 11 (AJP) - Miyeon of K-pop girl group i-dle and rookie boy band NOWZ will perform at Japan's "Tokyo Girls Collection," the island country's largest fashion-themed festival, according to their agency Cube Entertainment. Miyeon, along with five-member boy band NOWZ consisting of Hyunbin, Yoon, Yeonwoo, Jinhyuk, and Siyun will appear at the festival, which celebrates its 42nd year, scheduled for Thursday at Yoyogi National Stadium in Tokyo. The festiva March 11, 2026
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  BTS Comeback D-10 South Korea flags 1,800 resale listings for BTS concerts SEOUL, March 11 (AJP) - Korea’s culture ministry said Wednesday it had referred four suspected ticket-scalping cases involving 105 BTS concert tickets to police after identifying more than 1,800 resale listings online. The Ministry of Culture, Sports and Tourism said it found 1,868 online posts offering BTS concert tickets for resale, including duplicate listings, while monitoring major Korean secondhand trading platforms such as Joonggonara, Ticketbay, Karrot Market and Bun March 11, 2026
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  Hit song from K-pop anime to be performed live at Oscar night this weekend SEOUL, March 11 (AJP) - "Golden," a song from the soundtrack of Netflix's hit animated film "K-Pop Demon Hunters," will be featured at this year's Academy Awards scheduled to be held in California this weekend. According to the Academy of Motion Picture Arts and Sciences (AMPAS), Audrey Nuna, EJAE and Rei Ami, the voices behind the film's fictional girl group "Huntrix" will perform their song at the 98th Academy Awards at the Dolby Theatre i March 11, 2026
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  Korean games earn billions abroad but lose spotlight to K-pop SEOUL, March 11 (AJP) - South Korea's video game industry is quietly generating billions of dollars overseas, yet publishers say it remains overshadowed by the global success of K-pop and film while facing heavier regulatory and financial burdens at home. Once the flagship sector of the country's "K-content" boom, game developers complain they struggle to gain global attention or policy support despite remaining the largest content export industry. Games account March 11, 2026
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  BTS Comeback D-10: Heritage souvenirs await fans at Gwanghwamun SEOUL, March 11 (AJP) — It is no surprise that BTS is weaving Korean history into its latest project: the group’s comeback album is titled “Arirang,” and its return performance will be staged at Gwanghwamun, the historic gateway to Seoul. For fans traveling from around the world, the group is also ensuring the souvenirs tied to the event reflect the cultural legacy of the Gwanghwamun setting. Ahead of next week’s comeback, BTS’ agency is prepar March 11, 2026
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  Volleyball star Kim Yeon-koung named Asian winner of IOC's annual award SEOUL, March 10 (AJP) - Volleyball star Kim Yeon-koung has been named one of the recipients of the International Olympic Committee's (IOC) annual awards, which recognize efforts to promote gender equality, diversity, and inclusion in sport, along with winners from other continents. The Gender Equality, Diversity and Inclusion Champions awards are presented annually across continents with one at the world level and one each for Africa, the Americas, Asia, Europe and Oceania, hono March 10, 2026
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  BTS comeback D-11: Extra tickets to open as Seoul prepares for massive crowds SEOUL, March 10 (AJP) — Organizers of BTS’s comeback concert in central Seoul will release an additional 7,000 tickets this week, expanding the official audience capacity as authorities and nearby institutions brace for crowds that could swell to around 260,000 people in the Gwanghwamun area. BigHit Music said Tuesday that an additional round of tickets for “BTS THE COMEBACK LIVE | ARIRANG” will go on sale at 8 p.m. Thursday through the NOL ticket pla March 10, 2026